Senior Marketing Specialist
Job Details


The Senior Marketing Specialist will assist the Marketing Director to implement strategic marketing and publicity plans for AMP products across our core content areas: humor, inspiration, poetry, and puzzles and games.

This position works within a cross-functional team, which includes sales, editorial, and digital products, to assist with strategy development and marketing planning and implementation for brands, creators, and products.


  • Execute lead publicity campaigns for approximately ten titles a season. Publicity campaign includes, but not limited to:
    • Writing compelling press releases, pitch letters and emails, and other materials
    • Generating insightful and effective Marketing Briefs
    • Managing media mailings of books, materials, and catalogs, online and in print
    • Researching and compiling targeted media lists
    • Working with designers to develop effective materials for media and creators
    • Media relations (cultivating contacts in traditional and digital media)
    • Coordinating author events and managing travel
  • Consumer product positioning
  • Creative strategy and tactics for implementation
  • Creator relations
  • Assist with marketing needs assessment, marketing planning and project management
  • Help develop content strategy around core content areas
  • Coordinate across AMU divisions to promote interdepartmental products and brands
  • Author original content and curate sourced content for blogs, websites, and digital platforms
  • Manage external resources (bloggers) for digital marketing platforms, blogs, websites
  • Conduct research, interpret data, analyze results and otherwise assist in the development of the digital marketing strategy for AMU creators/brands
  • Determine strategy and execute email marketing plans
  • Ad hoc projects as requested



  • Professional, conscientious, personable and approachable; adept in collaborating with a variety of personalities, departments, and levels of management
  • Excellent communication skills
  • Driven and tenacious; creative and proactive with a can do attitude; results-driven hard worker who seeks solutions
  • A passion for pop culture and working with creators
  • Superior organization skills with attention to details
  • Understanding of business objectives and ability to prioritize tasks to maximize results, ability to work on multiple projects and hit deadlines
  • Able to handle multiple complex and sensitive issues efficiently and effectively
  • Articulate and comfortable speaking before an audience
  • Excellent writing skills


  • Minimum of 5 years experience in marketing or publicity, book publicity a plus
  • Four-year Bachelors degree (Journalism, English, Marketing or Mass Communications), preferred
  • Experience with social media content management and strategy a plus
  • Experience using Cision or similar media database software is a plus
  • Command of Microsoft Office Suite, Adobe InDesign, & Photoshop