Senior Marketing Specialist
Job Details

POSITION SCOPE

The Senior Marketing Specialist will assist the Marketing Director to implement strategic marketing and publicity plans for AMP products across our core content areas: humor, inspiration, poetry, and puzzles and games.

This position works within a cross-functional team, which includes sales, editorial, and digital products, to assist with strategy development and marketing planning and implementation for brands, creators, and products.

ESSENTIAL RESPONSIBILITIES

  • Execute lead publicity campaigns for approximately ten titles a season. Publicity campaign includes, but not limited to:
    • Writing compelling press releases, pitch letters and emails, and other materials
    • Generating insightful and effective Marketing Briefs
    • Managing media mailings of books, materials, and catalogs, online and in print
    • Researching and compiling targeted media lists
    • Working with designers to develop effective materials for media and creators
    • Media relations (cultivating contacts in traditional and digital media)
    • Coordinating author events and managing travel
  • Consumer product positioning
  • Creative strategy and tactics for implementation
  • Creator relations
  • Assist with marketing needs assessment, marketing planning and project management
  • Help develop content strategy around core content areas
  • Coordinate across AMU divisions to promote interdepartmental products and brands
  • Author original content and curate sourced content for blogs, websites, and digital platforms
  • Manage external resources (bloggers) for digital marketing platforms, blogs, websites
  • Conduct research, interpret data, analyze results and otherwise assist in the development of the digital marketing strategy for AMU creators/brands
  • Determine strategy and execute email marketing plans
  • Ad hoc projects as requested

 

ESSENTIAL SKILLS

  • Professional, conscientious, personable and approachable; adept in collaborating with a variety of personalities, departments, and levels of management
  • Excellent communication skills
  • Driven and tenacious; creative and proactive with a can do attitude; results-driven hard worker who seeks solutions
  • A passion for pop culture and working with creators
  • Superior organization skills with attention to details
  • Understanding of business objectives and ability to prioritize tasks to maximize results, ability to work on multiple projects and hit deadlines
  • Able to handle multiple complex and sensitive issues efficiently and effectively
  • Articulate and comfortable speaking before an audience
  • Excellent writing skills

MINIMUM QUALIFICATIONS

  • Minimum of 5 years experience in marketing or publicity, book publicity a plus
  • Four-year Bachelors degree (Journalism, English, Marketing or Mass Communications), preferred
  • Experience with social media content management and strategy a plus
  • Experience using Cision or similar media database software is a plus
  • Command of Microsoft Office Suite, Adobe InDesign, & Photoshop
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