Regional Business Developer - Colorado

Reports to: Vice President Business Development

FLSA Status: Exempt

PURPOSE: Business Developer is responsible for all new business development, handling sales calls whether lead driven or by cold calling, food shows, warehouse management and relationships within assigned territory. This person is ultimately responsible for sustaining our existing market and developing new business in order to grow product & equipment distribution within territory. This at times could require extensive travel. Primary focus should be on achieving company growth and profitability goals.


  • Champs Chicken, Coopers Express, and Private-Label branded program sales
    • Focus in C-Store, Grocery, or Free Standing
    • Cold calls to potential customers
    • Follow up on all show & other leads
    • Develop & close deals
    • Utilize existing relationships to gain new referrals & leads
    • Oversee details of new accounts from sales cycle through opening of account.
    • Focus on filling truck routes or growing sales thru distribution partners with additional accounts.
    • To ensure we close quality and profitable accounts that are dedicated to our various programs.
    • Work close with sales team of Business Advisors within sales territory.
    • Maintain proper and accurate CRM customer records at all times.
  • Equipment sales
    • Develop detailed knowledge of equipment used in deli environments
    • Develop & maintain relationship with large chains, engineers, & buyers of equipment
    • Identify store needs to provide them with equipment solutions
    • Develop & close deals
    • Use branded programs to drive equipment sales.
  • Manage existing business
    • Work with office staff and Business Advisors to ensure all operating needs of customers are met.
    • Work with Business Advisors preparing new accounts for opening.
    • Cross sale of additional products to existing customer, based upon need.
    • Visit existing accounts & maintain relationship with owner or decision maker for leads or addition of multiple store locations.
  • Business relationships
    • Develop & maintain business relationships which affect company profitability and goals.
    • Other vendors & distributors work with to develop referrals, suppliers, or distributor networks
  • All other duties as assigned.
  • Focus on achieving company goals.



  • Ability to WIN DEALS
  • Self-starter with ability to work independently 95% of time, with no supervision
  • Strong work ethic and ability to travel overnight EXTENSIVELY Approximately 80%
  • Sales oriented always focused on customer needs first!
  • Ability to effectively communicate with all types of people from owners to hourly employees for business results
  • Excellent verbal and written communication skills
  • Technological skill sets to include use of word, excel, Powerpoint, CRM, Web-X and other software as required AutoQuotes is a plus
  • Organization of business materials; internal, customer and project files
  • A positive attitude!
  • Ability to manage high automobile drive time expectations, 3K-5K miles/month
  • Persistent in nature, follow up is a must!
  • A likable personality
  • Ability to manage time and schedule effectively


  • 5 + years of sales experience: preferred grocery store, c-store, or deli operation knowledge
  • Proven sales closer with foodservice or foodservice programs


  • Receives general guidance from the VP of Business Development and Senior Business Developer, but works independently with minimal supervision.