Job Summary:
The Digital Marketing Associate will provide day-to-day support to the Flaherty & Collins Properties Marketing Department. The Digital Marketing Associate will assist in the planning, implementing, and monitoring of Digital Marketing Campaigns across all F&C digital networks, with the goal of helping to grow our brand’s influence, while also increasing brand loyalty and awareness.
Duties and Responsibilities:
- Analyze, measure and report performance of all digital marketing campaigns and assess goals (ROI’s)
- Assist in the planning and execution of all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns for Flaherty & Collins Properties communities and third-party fee managed properties
- Assist in the designing, building, and maintaining of the company social media platforms and presence
- Evaluate important metrics that affect company and individual property website traffic, service quotas, and target audience
- Oversee online reputation management (Google, Yelp) respond to reviews, track key metrics around online reputation
- Manage property specific websites as key point of contact for vendors and management team members
- Analyze digital data to draw key recommendations around website optimization
- Monitor and manage key online marketing metrics to track success such as Google reviews, Yelp reviews, and ORA scoring
- Partner with Training Department to create robust training on digital marketing and importance of online reputation management for site team members
- Utilize strong analytical ability to evaluate customer/resident digital experience across multiple channels and touch points
- Assist the Marketing Department in evaluating emerging technologies
- Brainstorm new and creative growth strategies through digital marketing
- Create, maintain and serve as key point of contact for client/vendor relationships
