Job Summary:
The Marketing Associate will provide day-to-day support to the Flaherty & Collins Properties Marketing Department. The Marketing Associate will oversee the Flaherty & Collins Properties social media brand presence across multiple channels, assist in the planning, implementing, and monitoring of digital marketing for managed apartment communities and enhance the online reputation of Flaherty & Collins Properties corporate office and managed apartment communities. The Marketing Associate will also serve as a direct and key point of contact on a number of project-based marketing objectives for apartment communities to support Property Management and Development goals and objectives.
Duties and Responsibilities:
- Manage Flaherty & Collins Properties corporate social media accounts (Instagram, LinkedIn, Facebook, Twitter) and act as liaison and strategist for fee managed owner’s social media accounts
- Design secondary marketing collateral for both corporate and apartment communities (e.g. property flyers, pricing sheets, advertisements, social media graphics, business cards)
- Analyze, measure and report performance of all digital marketing campaigns and assess goals (ROI’s)
- Assist in the planning and execution of all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns for Flaherty & Collins Properties communities and third-party fee managed properties
- Evaluate important metrics that affect company and individual property website traffic, service quotas, and target audience
- Manage property specific websites as key point of contact for vendors and management team members
- Manage online reputation management (Google, Yelp) respond to reviews, track key metrics around online reputation
- Analyze digital data to draw key recommendations around website optimization
- Partner with Training Department to create robust training on digital marketing and importance of online reputation management for site team members
- Assist the Marketing Department in evaluating emerging technologies
- Brainstorm new and creative growth strategies through digital and creative marketing
- Create, maintain, and serve as point of contact for key marketing client/vendor relationships as directed
- Other projects as assigned and directed
