Amnesty International USA (AIUSA) is the global organization’s presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people’s human rights here in the U.S. AIUSA has more than a million members and activists in all 50 states and the District of Colombia, who are part of a larger global movement of 10 million people in 150 countries. We are a non-partisan, democratically governed, grassroots membership organization, which means that our members vote on key governance and deep policy issues and elect our Board of Directors. Some of our members are experts on specific human rights issues, parts of the world, or advocacy areas, and they serve as volunteer leaders. Others are volunteer leaders of local or student groups in towns, universities, states, or regions of the country. Members work together with a talented staff, deployed across six departments to deliver on our mission.
AIUSA’s Campaigns & Crisis Response Unit leads the design and implementation of the organization’s human rights Campaigns and crisis response efforts. Our Campaigns are intended to make a real difference in peoples’ lives as a step toward transforming our world to one in which all human rights of all people, everywhere, are respected, protected and fulfilled. The Amnesty movement defines a Campaign as a highly focused, time-bound, and winnable project, strategically planned, coordinated, and communicated to achieve an explicitly defined external objective. The organization’s Campaigns use a range of tactics and a high concentration of human and operational resources. AIUSA’s Campaigns can be on any human rights topic, issue, or case, in the US or globally. Advancing inclusion, diversity, equity, and accessibility (IDEA) are at the heart of our Campaigns and everything we do.
The Senior Campaign Manager has four primary responsibilities:
(1) Campaign Design and Strategy: ensure that AIUSA’s Campaign Teams design effective Campaign strategies, including theories of change, in collaboration with stakeholders using campaign strategy tools, data and objective analysis.
(2) Project Management and Leadership: ensure the highest level of project management and teamwork to deliver the successful implementation of those Campaign strategies to make human rights impact.
(3) Innovation and IDEA: ensure that creative, innovative and effective grassroots activism and stunts are included in each Campaign and that IDEA is fully integrated into all aspects of the organization’s Campaigns to help AIUSA become a bigger, bolder and more inclusive movement; and
(4) Evaluation, Support and Training: develop the strategic campaigning skills of members and staff and by putting systems in place to support campaigning.
The ideal candidate will have strong Campaign experience and is a strategic leader, fostering innovation and creativity, and leading a cross-organizational team of volunteers and staff to deliver winning campaigns. The Senior Campaign Manager will also serve as a key thought partner to the National Director of Campaigns and Crisis Response in developing and winning AIUSA’s Campaigns.
- Manage the processes of selecting Campaign topics; selecting campaign objectives and tactics; developing Campaign strategies to achieve the objectives, including credible theories of change
- Manage the implementation of the Campaign strategies by working directly with AIUSA’s Senior Campaigners and leading AIUSA’s cross-organizational Campaign Teams
- Ensure that Senior Campaigners and Campaign Teams:
- select a specific, measurable, achievable, realistic, and timely (SMART) objective for each Campaign to achieve, and that also advances inclusion, diversity, equity and accessibility (IDEA)
- create and implement a sound and effective strategy to achieve the Campaign objective, using strategic campaigning tools, data analysis and campaigning best practices, in collaboration with stakeholders
- select, implement, and evaluate effective tactics within the Campaign strategy, including grassroots activism, public education, and creative stunts
- Ensure that monitoring, evaluation, and learning (MEL) best practices are integrated throughout each Campaign; that relevant data is collected and analyzed; that learnings are embedded within AIUSA and implemented in future Campaigns; and that Campaign results are shared with stakeholders internally for staff, board, and members, and externally to coalitions and the public
- Continuously develop campaigning and project management skills and best practices through trainings and education; help other stakeholders develop those skills and best practices; and ensure those skills and best practices are embedded in AIUSA’s Campaigning resources
- Create relationships with relevant international, national, and local coalition partners and other stakeholders to make human rights impact, win Campaigns, foster collaboration, and help grow the size, diversity and influence of the human rights movement in the US and around the world
- Ensure that high quality activism and advocacy materials are developed for Campaigns, including activist toolkits, public education materials, and other digital and written material as needed to achieve Campaign objectives
- When required, conduct advocacy with governments to achieve Campaign goals; and serve as a public and media spokesperson about Campaigns
- May manage Campaign staff, up to 2 direct reports
- When required, assist the National Director of Campaigns and Crisis Response on crisis response efforts
- Evening and/or weekend availability as needed
- Travel as needed
- Other duties as assigned