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Senior Director, Direct Response

Job Details

New York Office - New York, NY
Fully Remote
Full Time
$106,922.00 - $138,861.00 Salary

Job Summary

Amnesty International USA (AIUSA) is the global organization’s presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people’s human rights here in the U.S. AIUSA has more than a million members and activists in all 50 states and the District of Colombia, who are part of a larger global movement of 10 million people in 150 countries. We are a non-partisan, democratically governed, grassroots membership organization, which means that our members vote on key governance and deep policy issues and elect our Board of Directors. Some of our members are experts on specific human rights issues, parts of the world, or advocacy areas, and they serve as volunteer leaders. Others are volunteer leaders of local or student groups in towns, universities, states, or regions of the country. Members work together with a talented staff, deployed across six departments to deliver on our mission.

The Senior Director, Direct Response is responsible for the strategic direction of a multi-million-dollar direct marketing program which raises over $17 million annually. The Direct Response Senior Director oversees administrative processes, consultant relationships and implementation of mail strategies and testing plans. The Senior Director also oversees the member services unit, acknowledgement processes, in-bound call center and workplace giving program. The Senior Director manages Direct Response, Mid-Level Giving and Member Services staff.



  • Develops, manages & reforecasts annual direct response budget. Responsible for income of over $17million annually and expense budget of $7M
  • Develop multi-channel long-term fundraising strategies & vision for to increase AIUSA’s funding via direct mail. Meet and exceed KPI’s and annual budget goals
  • Develops and manages systems for tracking and analyzing data, and regularly shares reports and insights based on data
  • Lead, manage and mentor staff responsible for direct response, mid-level giving & member services to meet and exceed budget, including 3+ direct reports
  • Oversee data-driven strategies including robust testing plans for engaging AIUSA’s offline constituency in fundraising campaigns; oversees implementation of those strategies and plans, tracks and reports progress, and identifies recommendations for future efforts
  • Manages consultants managing highly complex, large-scale mass mailing program. Ensures data driven approach to testing and planning and constant monitoring of results to drive highest lifetime value of the donor while meeting net budget needs
  • Develop and manages long-term and annual plans for mid-level concierge program, including developing strategies with major gifts to increase donor upgrades
  • Manages workplace giving application processes, vendor relationships and administration
  • Oversees compliance and financial reporting for the Development Department including all state registrations and join cost allocations. Works in partnership with legal and finance teams to ensure we’re in compliance with all relevant laws
  • Oversees applications with charitable regulators such as BBB and Charity Navigator
  • Oversees a strategic acknowledgement and cultivation program that increases donor retention through timely processing of thank you letters, creation of newsletters and informational call-in and virtual sessions. Identifies new and effective ways to cultivate donors and manages relationship with vendor responsible for acknowledging donors
  • Coordinates with directors of major giving, monthly giving, data operations and online advocacy and fundraising on donor pipeline, stewardship, gift crediting and cross departmental projects
  • Manages membership verification processes for governance including board applications, annual general meetings and regional conferences
  • Supports event production including membership calls, the annual general meeting and other ad hoc member events
  • Creates processes, procedures, forms and/or rules necessary for work completion, efficient workflow and/or service delivery
  • Identifies and develops new programs and services to meet evolving needs
  • Serves on senior leadership team for the Development Department
  • This role is hybrid, but requires going into the New York City office one day a week

Qualifications and Experience

Knowledge, Skills, Abilities

  • Related work experience with direct response marketing/fundraising
  • Related work experience managing a large budget
  • Related work experience managing and motivating a team and/or vendors
  • Excellent computer skills
  • Excellent written and oral communication skills
  • Excellent organizational skills and high level of attention to details
  • Excellent inter-personal skills and willingness to talk to a variety of people via phone and email
  • Ability to create a manage a budget
  • Ability to identify and coordinate organization-wide resources to achieve the appropriate outcome
  • Ability to handle a variety of key initiatives simultaneously
  • Excellent proofreading and editing copy skills required
  • Demonstrated initiative in problem solving in a customer-orientated environment


Education and Experience

  • BA/BS and at least 10 years relevant experience or MA/MS and 8 years relevant experience and/or sufficient relevant work experience; subject matter expert in field
  • Non-profit experience required
  • Strong data analytic skills needed, with the ability to identify strategic KPI’s for direct response program and track progress
  • Commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
  • Demonstrated ability to work well in a team environment, to handle pressure and multiple projects simultaneously and to manage work under tight deadlines


We recognize the valuable skills that can be gained through internships, fellowships, volunteer work, and non-traditional work experience. This experience helps build competencies and knowledge that may translate to our job openings. We seek a diversity of experience and skills for our workplace and encourage people from all backgrounds to apply to our openings.




All applications must be completed online, and we do not accept paper submissions. Please visit our Careers Page to review all current job postings. You must complete the entire online application, and electronically sign, in order for an application to be considered “complete.” For technical difficulties ONLY, please email


Amnesty International USA is an equal opportunity employer. AIUSA encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.




Dismantling white supremacy is central to the fight for human rights in the United States and around the world. As we mobilize staff and activists and work with partners to help transform the multiple systems where oppression operates in the world around us as part of our human rights mandate, anti-racism must be integral to our work. What does that mean for Amnesty International in the United States? It means using our people power to fight injustice and centering the voices and experiences of those most impacted by racist structures, beliefs, and laws. Fundamentally, it means doing our human rights work differently than it has been done before, because we know that who we work with, how we work, the work we do, and ultimately who we are, are all interconnected.


As an international, intercultural, intergenerational and intersectional movement of activists committed to protecting and advancing human rights for all, Amnesty is deeply committed to Inclusion, Diversity, Equity & Accessibility (IDEA). To learn more about how we integrate these concepts into our work and workplace, visit:


Remote and Hybrid Workplace Policy

Because the health and safety of our employees and candidates are a top priority, we are currently conducting our hiring process virtually. We are currently starting our positions as fully remote but will transition to a hybrid work environment when our offices re-open, expected to be in January 2023.

What do we want?