CRM and Marketing Automation Strategist
Job Details
Experienced
Two Rivers Marketing - Des Moines, IA
Full Time
4 Year Degree
Description

The CRM & Email Marketing Manager will be responsible for working with cross-functional teams and clients to develop successful enterprise and campaign-level CRM, marketing automation and email marketing programs, with a focus on defining customer journeys that map to business goals and integrate with cross-channel communication plans. 
 

  • Oversee email marketing and marketing automation plans, including data collection and data integration, personalization and segmentation strategies, and program reporting, including KPI development and performance evaluation. 
  • Collaborate with cross-functional teams to understand integrated marketing plans and available data sources to develop and leverage a broader martech ecosystem. 
  • Provide creative design input, testing and optimization support for email templates and one-off deployments. 
  • Candidate must be a problem-solver and innovator who will look for ideas and solutions through analytics, technology trends and audience insights to influence brand/marketing strategies.  
  • Provide thought leadership and contribute to the advancement of agency’s CRM and marketing automation practice.


Responsibilities


  • Work with clients and cross-functional teams to understand business goals and marketing strategies, and then translate these requirements into custom CRM solutions, with a focus on Salesforce Marketing Cloud, Pardot, Marketo, Hubspot and Eloqua. 
  • Acquire and maintain relevant CRM and marketing automation certifications, including but not limited to Salesforce Marketing Cloud, Pardot and Marketo.
  • Lead the execution of communication plans that utilize CRM strategy and marketing automation programs to improve clients’ relationships with customers, improve customer retention and drive sales growth.  
  • Develop custom programs that focus on collecting, leveraging, and enhancing first party data, in order to execute targeted, personalized programs and campaigns. 
  • Understand CRM systems and integration points with other martech platforms to develop connected customer journeys and relevant experiences. 
  • Oversee the execution of customer relationship marketing strategies, from planning and campaign setup, through testing, deployment, reporting and optimization, adhering to platform best practices and integrating with back-end systems. 
  • Evaluate program success and identify optimization opportunities through KPI development, regular program reporting and integrated campaign recaps.
  • Support the creation of scalable processes and best practice documentation related to lead generation, database management and program evaluation.
  • Define and follow QA processes to ensure proper data management and list sourcing. Contribute to client-specific and agency-wide data governance initiatives. 
  • Support digital and media team leadership in providing team coaching, professional development and training to 2RM associates.
  • Work with Digital Experience Director and Sr. Digital Marketing Director to continually assess and improve the types and levels of CRM, marketing automation and lead generation services the agency provides.
Qualifications
  • Bachelor’s degree in marketing, communications, business or a related field is preferred.
  • 5+ years of full-time experience in digital marketing, advertising or public relations.
  • Minimum of 3 years’ experience executing email marketing and marketing automation campaigns.
  • Marketing Automation or CRM platform certifications a plus.
     

Skills Required


  • In-depth knowledge and hands-on application of marketing automation programs.
  • Ability to manage A/B and multivariate email testing. 
  • Ability to define and setup trigger-based campaigns to deploy nurture emails. 
  • Define lead scoring rules to assess leads. 
  • Develop KPIs and manage program and campaign-level reporting
  • Knowledge of integrated marketing and digital disciplines.
  • Superior communication skills, both internal and client facing.
  • Strong quantitative and qualitative analytical skills.
  • Strong problem-solving, strategic thinking, time management, and organizational skills and attention to detail.
  • Ability to work effectively with a variety of internal teams.
  • Effective time management as well as strong organization skills and attention to detail.
  • Ability to monitor and adhere to budgets and schedules.
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