CRM and Marketing Automation Strategist
Job Details
Two Rivers Marketing - Des Moines, IA
Full Time
4 Year Degree

The CRM & Email Marketing Manager will be responsible for working with cross-functional teams and clients to develop successful enterprise and campaign-level CRM, marketing automation and email marketing programs, with a focus on defining customer journeys that map to business goals and integrate with cross-channel communication plans. 

  • Oversee email marketing and marketing automation plans, including data collection and data integration, personalization and segmentation strategies, and program reporting, including KPI development and performance evaluation. 
  • Collaborate with cross-functional teams to understand integrated marketing plans and available data sources to develop and leverage a broader martech ecosystem. 
  • Provide creative design input, testing and optimization support for email templates and one-off deployments. 
  • Candidate must be a problem-solver and innovator who will look for ideas and solutions through analytics, technology trends and audience insights to influence brand/marketing strategies.  
  • Provide thought leadership and contribute to the advancement of agency’s CRM and marketing automation practice.


  • Work with clients and cross-functional teams to understand business goals and marketing strategies, and then translate these requirements into custom CRM solutions, with a focus on Salesforce Marketing Cloud, Pardot, Marketo, Hubspot and Eloqua. 
  • Acquire and maintain relevant CRM and marketing automation certifications, including but not limited to Salesforce Marketing Cloud, Pardot and Marketo.
  • Lead the execution of communication plans that utilize CRM strategy and marketing automation programs to improve clients’ relationships with customers, improve customer retention and drive sales growth.  
  • Develop custom programs that focus on collecting, leveraging, and enhancing first party data, in order to execute targeted, personalized programs and campaigns. 
  • Understand CRM systems and integration points with other martech platforms to develop connected customer journeys and relevant experiences. 
  • Oversee the execution of customer relationship marketing strategies, from planning and campaign setup, through testing, deployment, reporting and optimization, adhering to platform best practices and integrating with back-end systems. 
  • Evaluate program success and identify optimization opportunities through KPI development, regular program reporting and integrated campaign recaps.
  • Support the creation of scalable processes and best practice documentation related to lead generation, database management and program evaluation.
  • Define and follow QA processes to ensure proper data management and list sourcing. Contribute to client-specific and agency-wide data governance initiatives. 
  • Support digital and media team leadership in providing team coaching, professional development and training to 2RM associates.
  • Work with Digital Experience Director and Sr. Digital Marketing Director to continually assess and improve the types and levels of CRM, marketing automation and lead generation services the agency provides.
  • Bachelor’s degree in marketing, communications, business or a related field is preferred.
  • 5+ years of full-time experience in digital marketing, advertising or public relations.
  • Minimum of 3 years’ experience executing email marketing and marketing automation campaigns.
  • Marketing Automation or CRM platform certifications a plus.

Skills Required

  • In-depth knowledge and hands-on application of marketing automation programs.
  • Ability to manage A/B and multivariate email testing. 
  • Ability to define and setup trigger-based campaigns to deploy nurture emails. 
  • Define lead scoring rules to assess leads. 
  • Develop KPIs and manage program and campaign-level reporting
  • Knowledge of integrated marketing and digital disciplines.
  • Superior communication skills, both internal and client facing.
  • Strong quantitative and qualitative analytical skills.
  • Strong problem-solving, strategic thinking, time management, and organizational skills and attention to detail.
  • Ability to work effectively with a variety of internal teams.
  • Effective time management as well as strong organization skills and attention to detail.
  • Ability to monitor and adhere to budgets and schedules.