SEO Digital Strategist
Job Details
Experienced
Two Rivers Marketing - Des Moines, IA
Full Time
4 Year Degree
Description

The Digital Strategist will be responsible for working with account teams, cross-functional teams and clients to develop strategies that leverage the power of the entire digital ecosystem.

  • Responsible for the successful development of digital, mobile, web and SEO. 
  • Work alongside agency cross-functional teams to develop fully integrated digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives. 
  • Candidate must be a problem-solver and innovator who will look for ideas and solutions through analytics, technology trends and audience insights to influence brand/marketing strategies.


Responsibilities:


Digital Marketing

  • Provide consultation and guidance on various areas of online marketing communications (web/digital/social/mobile). 
  • Oversee the planning and execution of online strategies, campaigns and platforms, including social media, email, search engine optimization, search engine marketing, websites/landing pages, CRM/automation, video and emerging technologies.
  • Work with account teams to help define scope and recommended approach for digital projects.
  • Develop unique strategies and build upon current client strategies within the digital arena to meet/exceed client objectives. 
  • Identify key digital trends and insights to make business decisions. 
  • Leverage research tools and data to form strategic approaches that are driven by actionable insights.
  • Manage and assist in reporting, evaluation and insights derived from digital marketing campaigns.
  • Utilize Google Analytics and Tableau in conjunction with other reporting services to track metrics and refine client strategies. 
  • Collaborate with media team to complement online buys by providing guidance on paid social advertising strategy and search engine marketing. 
  • Support Digital Marketing Director in providing digital marketing support, coaching, professional development and training to 2RM associates.
  • Support overall agency digital marketing efforts, including contributing to social media, blogs and new business efforts as needed. 
  • Work with Digital Marketing Director to continually assess and improve the types and levels of digital marketing services the agency provides.

SEO: Agency Subject Matter Expert

  • Serve as an agency resource for SEO-related initiatives.
  • Ensure availability to internal teams as opportunities arise requiring SEO knowledge and support.
  • Provide SEO thought leadership internally and with clients. 
  • Consult with accounts across agency in strategic planning initiatives.
  • Research and report on SEO trends and developments in key channels. 
  • Attend seminars as appropriate, engage in networking opportunities.
Qualifications

Bachelor’s degree in marketing, communications, business or related field is preferred.

  • 5+ years of full-time experience in digital marketing, advertising or public relations.
  • In-depth knowledge, expertise of SEO, including technical SEO.
  • Familiarity with SEO tools, including Moz, Search Console and SEMrush.
  • In-depth knowledge of integrated marketing and digital disciplines.
  • Superior communication skills, both internal and client facing.
  • Strong quantitative and qualitative analytics skills.
  • Ability to work effectively with a variety of internal teams.
  • Effective time management as well as strong organization skills and attention to detail.
  • Ability to monitor and adhere to budgets and schedules.
  • Strong interest in technology and digital marketing.
  • Strong desire to expand digital knowledge to include search engine marketing, email marketing, mobile, web and app development. 
     
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