Sales Trainee
Job Details
Johnstown - Johnstown, CO
$20.19 - $20.19 Hourly

$20.19 per hour

Interested in joining a winning team? Start your career in beer with High Country Beverage!

HCB is always looking for great employees to share in our passion for excellence! Our team oriented culture and can-do attitude provide the perfect platform for individual growth opportunities in delivery, sales, marketing, warehouse, and administration.

Our Culture / Our Mission:

HCB’s goal is to be the best distributor in the country. We provide our customers with superior service compared to our competition. We maintain the quality of our products at the highest standards possible. HCB provides a safe and ideal work environment for our employees that generate pride in their work and sets goals for personal improvement. HCB is a fast-paced company that's always looking for ways to improve customer and employee satisfaction. Our employees take pride in being the #1 beer distributor in Northern Colorado, with top selling brands like, Coors Light, New Belgium, Samuel Adams, Guinness and Corona.

Position Purpose

  This position is designed to learn and execute in the Chain, as well as On and Off premise pre-sales roles.  The trainees are put through a structured training program including working with managers, chain, on and off premise representatives, and cross-training with other departments. 

  Once through the basic training the position will assist the Chain, On and Off premise pre-sales teams as assigned by the Chain Area Sales Manager while continuing education on advanced sales skills.   

Principal Accountabilities:

  • Complete the HCB formal sales training program as outlined in the Sales Trainee Training Manual.
  • Responsible for adhering to Sunday Chain Service policies in all Sunday merchandising accounts.
  • Perform all the functions of Chain, On and Off-premise pre-salesperson while covering vacation or holiday routes in a professional manner.
  • Assists in liquor and grocery store re-sets as assigned by the manager.
  • Merchandising; position requires a lot of physical activity
  • Aggressively solicit and secure primary positions of HCB brand permanent and paper P.O.S.
  • Performs major merchandising projects assisting the managers and pre-sales staff.  Position requires a significant amount of physical activity
  • Responsible for understanding and complying with all quality assurance guidelines of HCB.
  • Takes on special projects as assigned by the manager; i.e., supplier retail surveys, crew drives, “short week” assistance, etc.
  • Develop and maintain excellent customer rapport.
  • Submit all required reports neatly and on time.
  • Responsible for adhering to State and HCB credit regulations and policies and collects outstanding debts as requested by HCB management.
  • Maintains proper upkeep of Company vehicles and observes safe driving habits when operating all Company vehicles.
  • Understands and complies with all local, state and federal regulations along with all HCB policies and procedures.


All Sales positions at HCB are considered leaders in the HCB organization.  As such, the Pre-Sales Trainee position will always maintain a professional appearance and attitude.  Position will be asked to perform duties “above and beyond the normal” from time to time and expected to cheerfully perform such duties.  Position expected to be a positive role model for other HCB employees.

Sales Trainee, Northern Colorado


Benefits including: Medical/Dental & Vision, ST/LT Disability, Life Insurance, Accident & Critical Illness insurance, 401(k), paid vacation, paid sick, etc.

Discounts on Beer, Wine & Spirits

Advancement Opportunities

While we sincerely appreciate all applications, only those candidates selected for interview will be contacted.

Please note selected candidates will be subject to an MVR & criminal background check and a pre-employment physical/drug screen.