Think strategically: As an art director, you provide the artistic approach to a clients’ desire, and their ultimate goal is to sell a product. Art directors have to envision and work in tandem with others to brainstorm a winning idea.
Bring your creativity: Having an eye for design elements and proper overall style is a necessary quality for an art director position. The art director produces creative expressions that support a defined strategy if one exists and helps to define a strategy if it doesn’t. They must know what is possible given the clients’ budget, as well as which styles and colors are effective for an advertising strategy.
Communicate, then communicate: As an art director, you need to have solid communication skills. You are part of a team both within the agency and with your clients. Art directors must know how to convey information in an efficient and understandable manner. They must also cultivate a positive and open environment that allows their team members to express new ideas and make contributions of their own.
Manage your time: An art director, you will work on multiple projects at once and encounter various differing priorities. Being able to balance them efficiently means ensuring the delivery of high-quality products while adhering to strict deadlines.