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Job Details


If you're passionate, motivated, career driven, and have an entrepreneurial spirit, look no more. If youre resourceful, innovative, forward thinking and professionally committed, we want to speak with you!

Health-Ade is hiring a Brand Manager, Innovation position, who is responsible for leading the innovation process, identifying data-driven new product opportunities, positioning for successful launches, and shepherding renovation projects, while working collaboratively with cross-functional partners.

This leader will be a part of an innovative, consumer-obsessed team, leveraging data, insights, and proven marketing strategies to amplify our epic brand.

Success will be measured by the ability to successfully develop and launch new products, drive brand expansion, and hit our growth and revenue targets.

Essential Job Functions:

  • Manage new product development from concept to launch, including positioning, price/pack architecture, supply & demand planning, marketing asset development, channel strategies and execution
  • Spearheads new product development, packaging design, pricing/P&L, positioning and commercial go-to-market launch plan, coordinating cross-functional stakeholders to create and implement a project plan.
  • Gather, maintain and communicate market trends, competitive activity and consumer insight analysis in order to identify innovation needs and category growth opportunities
  • Develops robust & viable innovation product pipeline roadmap and launch plans and communicates effectively to gain Senior Leadership approval along product development process
  • Creates sell-in materials and presentations for sales to secure distribution for new items across retail channels
  • Manage and execute brand-initiated renovation projects for product and packaging changes across existing product lines
  • Assists with other brand marketing efforts as needed


  • 4+ years of brand marketing experience with proven track record of effective innovation project management
  • Minimum required Bachelor's Degree in Marketing, MBA preferred
  • Deep brand management and media experience with a food/beverage brand in a high growth stage, and/or CPG marketing experience.
  • Sound understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities
  • Strong data-driven orientation and analytical mindset with a focus on ROI.
  • Strategic thinking skills with the ability to execute simultaneously against multiple competing priorities
  • Strong leadership acumen and ability to motivate cross-functional teams
  • A creative eye and excited about the opportunity to surface new and innovative ways to connect with customers
  • A natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced and highly-fluid environment
  • A strong drive for results, with the ability to manage independently and take calculated risks
  • A self-starter who anticipates the next step to attain a goal and completes high quality deliverables in order to attain the result solution oriented with a bias for action
  • Demonstrated ability to lead own tasks, leveraging time management and project management skills in order to ensure timeliness

Health-Ade is committed to making great-tasting feel-good bubbly beverages that inspire people to follow their gut and show the world what theyre made of. Kombucha is just the start: our ultimate mission is to be the champion of the healthiest and happiest you!

We authentically celebrate and value diversity, equity, inclusion, and belongingness. As a whole-heartedly committed equal opportunity employer, we remain true to our mission by ensuring that differences are embraced and celebrated.