Basic Fun! is a leading developer, manufacturer, and marketer of some of the worlds best known and loved toys including Tonka, Care Bears, Lite Brite, Lincoln Logs, Knex, Playhut and Cutetitos. Our products are sold by leading retailers and distributors throughout the US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence on-line, in store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.
In collaboration with the Sr. Director Brand Marketing, this position is responsible for the development and successful execution of the Brand strategy for assigned product lines. This role is expected to be a business driver for the company. Having accountability for assigned Product Lines and brands, this individual will act as the hub for their select Product Lines / Brand(s) and collaborate with sales, product development, operations, digital marketing & marketing services, creative services and other cross-functional teams to achieve successful results.
Strong leadership and relationship management skills are essential along with storytelling, strategic thinking and project management abilities.