Digital Asset Coordinator
Job Details
Corporate - Boca Raton, FL

Digital Asset Coordinator

Basic Fun! is a leading developer, manufacturer, and marketer of some of the worlds best known and loved toys including Tonka, Care Bears, Lite Brite, Lincoln Logs, Knex, Playhut and Cutetitos. Our products are sold by leading retailers and distributors throughout the US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence on-line, in store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.

Position Overview:

In collaboration with the Creative Director, Digital & Social Media Marketing, this position is responsible for organizing and maintaining a digital asset library consisting of still images, videos, art files and audio files with attention to detail and a passion for process. This role is integral in the process of ensuring digital assets transition from internal or external studios to our proprietary asset library; leads lead the distribution of these files, to internal and global constituencies, as well as to our retailers via an automated digital syndication platform. Serves as a second pair of eyes to ensure assets meet brand guidelines and legal requirements


Responsibilities include but not limited to:

  • Management of the companys asset syndication platform ensuring all products Core and Enhanced Content is accurate and completed to retailer requirements.
  • Maintenance and organization of the company asset library including file naming and hierarchy
  • QA of images and videos included Ensuring files are the correct size and file type, and that images and videos meet brand, licensor, and retailer standards.
  • Manage the flow of assets from the internal studio and outside vendors to the asset library.
  • Participate in bi-weekly asset status calls.
  • Provide updates on asset status in our Asset Tracker doc as needed. Aide in ensuring all assets are completed as needed and on time.
  • Communicate with the Studio on missing or incorrect assets.
  • Simple reformatting of images (size, file type).

Skills, knowledge and abilities:

  • Bachelors Degree in business, computer science, or marketing; or equivalent.
  • 1-3 years Digital Asset Management and/or related creative function preferred.
  • Excellent verbal and written communication skills, attention to detail and organization and database management.
  • Working knowledge of MS Office (Adobe Creative Suite a plus)
  • General knowledge of photo production process and familiarity with all types of still and video file formats.
  • Ability to execute and prioritize multiple projects while always being a team player with positive attitude.
  • Is thoughtful about scalable solutions and alternative process based on changing needs
  • Is extremely organized and detail oriented
  • Has great written & verbal communication skills - and is able to juggle and effectively manage the communication with marketing, creative, sales and studio teams on multiple projects at one time
  • Collaborates on the development and enforcement of asset management policies, procedures and guidelines that can be socialized to the broader cross-functional teams
  • Has experience with and a demonstrated understanding of DAM platforms and project management platforms (Syndigo and/or Wrike platforms are a plus - basic ability to resize or reformat images and video in Adobe Suites would be a plus, as well.)
  • Is a great collaborator with a desire to get things done, well and on- time.
  • Ability to travel, as needed.
  • Part-time, temporary on-site position located at our company's headquarter offices in Boca Raton, Florida.
    Our office is in-person Monday through Thursday with the option to work from home on Friday.





  1. We Love Delivering WOW!
  2. Act with Integrity and Do the Right Thing.
  3. Inspire Passion for Creativity and Innovation.
  4. Be Disciplined to Create Lasting Impact.
  5. Play, Have Fun and Laugh Together.
  6. Embrace Humility.
  7. Pursue Growth and Learning.
  8. Hustle and Act with a Sense of Urgency.
  9. Commit to Excellence.
  10. Gratitude Keeps Us Grounded.