Digital & Direct Marketing Specialist - Headquarters
Job Details
Headquarters - Long Beach, CA
Description

WHO WE ARE:

Protecting lives.

Controlling traffic.

Looking good in orange.

Traffic Management, Inc. is the largest privately-owned minority business based in the United States. TMI is well equipped to provide best in class products and services that include traffic control services, engineering, equipment rentals, product sales, sign manufacturing/installation and 24/7 emergency dispatch response.

TMI utilizes a proprietary technology which is a shared, yet secure, cloud-based communication and project management system called “TM-Soft”. This enables TMI clients to share real time needs in terms of changing equipment, driving directions, traffic control, crews as well as crew contact information, documents, and location maps that show existing or new conditions overview of jobs – no matter how complex.

Our team is growing and we’re looking for people who are passionate, think differently, and want to make impact.  In our fast paced, ever-changing environment, our team members accept that challenge and are willing to take on new tasks and activities and make a difference. Join us for a rewarding career with opportunities to innovate, have fun and be part of an extraordinary work culture.

WHO YOU ARE:

Are you looking for a dynamic position where you can hit the ground running and make an immediate impact? Then look no further, you’ll be a great fit for Traffic Management, Inc. (TMI). Be part of a creative and collaborative environment where you can take on new projects that expand your skillset and encourage professional growth. 
 
TMI is looking for a results-oriented Digital Marketer with Direct Marketing, CRM & prospect database management experience to join our marketing team. This position will be focused on the planning and execution of our digital advertising campaigns, and search engine optimization, as well as the measurement and reporting of these activities from end to end.
 

WHAT YOU’LL DO:

  • Manage all aspects of digital B2B PPC campaigns including search, display, paid social media, retargeting, and digital automation. 

  • Align external digital marketing efforts with website SEO strategies to increase organic traffic. 

  • Measurement and reporting of digital marketing activities and general website performance utilizing Google Analytics and other tools. 

  • Manage, monitor, and optimize Google AdWords campaigns  

  • Assist in any other periodic marketing projects and tasks as required, including production, event, and fulfillment support. 

Qualifications

WHAT YOU BRING:

  • Graphic Design & Video editing experience   

  • An understanding of HTML & CSS

  • 2+ years of direct hands-on experience executing, running, and managing digital display campaigns, SEM campaigns (Google AdWords), and social media ad campaigns in a B2B environment. 

  • 2+ years of comprehensive experience with using Google Analytics (or a similar analytics tool) to analyze campaign performance and making/implementing data-driven decisions to improve website performance. 

  • Experience using HubSpot or a similar marketing automation tool. 

  • B2B social media fluency, native use and knowledge of LinkedIn, Facebook, Twitter, Instagram, TikTok, and their ad platforms. Experience with Ad Buys & Budget. 

  • Curiosity, attention to detail, collaboration, and the ability to effectively multi-task 

WHY PEOPLE CHOOSE TMI

  • Industry leader and technologically driven business

  • Stable and growing company with branches across the US

  • We are SERIOUS ABOUT SAFETY

  • Fun team culture where people are truly valued and respected for their contributions

  • Opportunity to learn and grow your career

  • Competitive pay and benefits

  • Retirement savings program

  • Plus, many other perks!

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