Digital Specialist
Job Details
Undisclosed
Corporate Office - Philadelphia, PA
Full Time
4 Year Degree
Undisclosed
Undisclosed
Undisclosed
Marketing
Description

Here at the Philadelphia Convention & Visitors Bureau, we are unstoppable. The heart of the PHLCVB lies in the soul of this city. The resourcefulness, resilience and openness that we are built on and building upon. There is no challenge we'll meet that we won't rise to, and there is no status quo in these two words. Only momentum.

Consider joining us! We are currently searching for a Digital Specialist to join our team.

 

POSITION SUMMARY

Under the supervision of the Director of Marketing and working closely with the Digital Marketing Manager, the Digital Specialist supports the Philadelphia Convention and Visitors Bureau’s website and use of digital technology to help promote the organization and the City of Philadelphia as a global destination for meetings and conventions, international travel and group travel. 

 

PRIMARY DUTIES AND RESPONSIBILITES

  • Compile and update content/imagery on www.discoverphl.com
  • Deploy outbound e-mail communications for the organization and maintain an email production schedule. Analyze results and make recommendations for future email schedules.
  • Work with Digital Marketing Manager to maintain the website and support a website redesign by updating images, maintaining a homepage content schedule, and auditing outdated pages to support analytics benchmarks and goals.
  • Work with various departments to update and refresh website content. Support implementation of a web style guide across the organization and its various channels and departments.
  • Assist digital marketing efforts across all channels as needed.
  • Research web and digital communication trends, innovations and emergent interactive technologies to support recommendations on new features and applications relevant to the PHLCVB.
  • Assist with analyzing and organizing all digital assets through the organization’s Digital Asset Management system.
  • Pull web and analytics reporting to share with the Data Analyst for Marketing Web Analytics Dashboards.
  • Perform some graphic design/video requests as needed.
Qualifications

Education/Experience:

Bachelor’s degree in a related field with 2+ years working with website content management systems and HTML.

 

Skills:

  • Knowledge of HTML and CSS
  • Experience using website content management systems and email marketing systems; experience using Word Press preferred
  • Experience using Adobe Creative Suite
  • Experience with graphic design and editing software including Illustrator, Photoshop and/or InDesign
  • Experience with search engine optimization and development of mobile-responsive content a plus
  • Detail oriented with ability to work in a fast-paced, deadline-driven environment
  • Experience managing deadlines and production schedules
  • Excellent proofreading skills
  • Excellent writing and verbal communication skills
  • A collaborative spirit and ability to engage colleagues and leadership

 

The PHLCVB is an Equal Opportunity Employer.  We respect and seek individuals of a diverse background and do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

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