Education and Awareness Specialist
Job Details
Arizona 811 - Tempe, AZ
Full Time
2 Year Degree
Up to 25%

ARIZONA 811, previously known as Arizona Blue Stake, is seeking EDUCATION & COMMUNICATION SPECIALIST candidates who have a great aptitude, phenomenal presentation skills and a strong dependable work ethic. Not 'just' anyone can do THIS job, our employees get hired and stay here!

Arizona 811 is a non-profit organization established in 1974, Arizona Blue Stake as a call center so underground facility owners and operators would be notified when anyone was planning to dig so they could mark their facilities in advance, in accordance with Arizona Revised Statute 40-360.21-32, also referred to as Arizonas Call Before You Dig law.

MISSION: Our Mission is to perform excavation notification services and stakeholder education that promotes the safety and welfare of the community by protecting underground facilities from damage.

VISION: Arizona 811 sets the performance standard as a premier communication center in the damage-prevention industry. Where we go, the industry will follow.


  • Work under the direction of the Education & Awareness Manager and in collaboration with other team members, departments and external stakeholders to help promote brand recognition
  • Design and maintain a favorable public image for the organization
  • Provide education and public awareness messaging of the organizations mission, vision, best practices, training and safety tips
  • Design and develop internal/external educational, written, and graphic publications/content in a variety of formats, including print, graphics, multimedia, audio, video, classroom/web-based learning courses, marketing publications, news releases, newsletter, etc.
  • Coordinate, assist and make personal appearances at public outreach events, public relations activities and deliver training workshops, lectures, and webinars, as well conduct post-course surveys
  • Develop, implement, maintain and manage social media presence and marketing/advertising strategy by creating and publishing engaging written, graphic, photo and video educational and informative content
  • Stay up to date with the latest social media best practices and tools/technologies
  • Cultivating, maintaining and leveraging media relationships and new business contacts


Nature of Guidelines

Procedures for doing the work have been established and a number of specific guidelines are available. The number of similar guidelines and work situations requires the employee to use judgment in locating and selecting the most appropriate guidelines, references, and procedures for application and, in making minor deviations, to adapt the guidelines to specific cases. At this level, the employee may also determine which of several established alternatives to use. Situations to which the existing guidelines cannot be applied or significant proposed deviations from the guidelines are referred to the supervisor.

Position Complexity

The work consists of broad functions and processes of an administrative or professional field. Assignments are characterized by breadth and intensity of effort and involve several phases being pursued concurrently or sequentially with the support of others within or outside of the organization. Decisions regarding what needs to be done include largely undefined issues and elements, requiring extensive probing and analysis to determine the nature and scope of the problems. The work requires continuing efforts to establish concepts, theories, or programs, or to resolve unyielding problems.

Scope and Effect

The work involves isolating and defining unknown conditions, resolving critical problems, or developing new theories. The work product or service affects the work of other experts, the development of major aspects of administrative or scientific programs or missions, or the well being of substantial numbers of people.

Personal Contacts

The personal contacts are with individuals or groups from outside the organization in a moderately unstructured setting (e.g., the contacts are not established on routine basis; the purpose and extent of each contact is different and the role and authority of each party is identified and developed during the course of the contact). Typical of contacts at this level are those with persons in their capacities as attorneys; contractors; or representatives of professional organizations, the news media, or public action groups.

Purpose of Contacts

The purpose is to influence, motivate, interrogate, or control persons or groups. At this level the persons contacted may be fearful, skeptical, uncooperative, or dangerous. Therefore, the employee must be skillful in approaching the individual or group in order to obtain the desired effect, such as gaining compliance with established policies and rules by persuasion or negotiation, or gaining information by establishing rapport with a suspicious informant.


  • Associates Degree in Education, Communications, Marketing (or similar discipline), or equivalent Training/Instructional Design Certificate, plus 3-5 years of experience in classroom teaching experience, communications and public relations or other related fields or equivalent combination of education and experience
  • Experience in the application of instructional design, curriculum design, and adult-learning principles
  • Instructional design capabilities adapting content from one delivery format to another (instructor-led to web-based training)
  • Advanced proficiency with Microsoft Office and knowledge of eLearning software platforms such as Articulate, Vyond, Adobe Creative Suite (i.e. Photoshop, Illustrator, InDesign, Premiere Pro, etc.) WordPress
  • Knowledge of using tools for marketing such as Constant Contact, Mail Merges, Social Media, Web Searches, etc.
  • Experience in creating content in a variety of formats, including print, graphics, multimedia, audio, video, classroom, marketing publications, news releases, newsletter, website, magazine, etc.
  • Experience with Facebook, Instagram, LinkedIn and YouTube strategies, post scheduling, marketing and reporting tools
  • Experience with creating and translating ideas into digital content pieces
  • Excellent interpersonal and communication skills (oral and written), professional demeanor and presentation, planning, organization and leadership skills
  • Must be flexible and adaptable to changing work environment with the ability to travel and work varying work schedule, including evenings and weekends, when necessary


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The work requires some physical exertion such as long periods of standing; walking over rough, uneven, or rocky surfaces; recurring bending, crouching, stooping, stretching, reaching, or similar activities; recurring lifting of moderately heavy items such as typewriters and record boxes. The work may require specific, but common, physical characteristics and abilities such as above-average agility and dexterity.


The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices, meeting and training rooms, libraries, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.

Disclaimer: The duties and responsibilities identified in this position description are illustrative only and are in no way intended to be a complete list of activities that may be required of an incumbent. The information contained in this job description is for compliance with the American Disabilities Act (ADA) and is not an exhaustive list of duties performed for this position. Additional duties may be performed by the individual currently holding this position and additional duties may be assigned.