JOB TITLE:
Marketing Specialist
SUMMARY:
Enhance engagement and awareness through strategic marketing, impactful storytelling, effective communication initiatives, and play a key role in managing donor relations and organizing fundraising activities.
REPORTS TO:
Director of Philanthropic Partnerships & Public Relations
SUPERVISORY DUTIES:
None
STATUS:
Full-time, exempt
HIRING PAY:
$46,800 annually
Who we are:
Now in our 122nd year of service to the Charlotte community, Crittenton is a non-profit organization whose mission is to empower women and children through education, health, residential care, and supportive services. We envision ending the generational cycle of poverty and trauma, creating better tomorrows. We’re nationally accredited and guided by a trauma-informed model of care to make our clients feel safe, supported, and empowered.
Working here:
Crittenton is proud to be among the growing number of employers who are investing in their employees’ overall health, wellness, and job satisfaction by observing a 32-hour workweek for most full-time employees.
The Marketing Specialist enhances the agency's visibility and engagement through strategic marketing efforts and impactful storytelling. This role involves managing all social media platforms, creating and producing marketing materials, and supporting donor relations and fundraising activities. The Marketing Specialist plays a crucial role in ensuring cohesive and effective communication across all channels, contributing to the overall mission and values of the organization. The ideal candidate is a compelling storyteller with impeccable writing skills, capable of crafting clear, engaging content that amplifies the agency’s mission. They will also bring excellent organizational abilities and strong communication skills to effectively support marketing efforts that inspire action and build connection.
Benefits:
Crittenton offers an innovative and competitive benefits package designed to enhance our employees’ work-life balance and support employee well-being. These benefits include:
- 32-hour workweek
- Medical, Dental and Vision Insurance
- Company-paid Life & Accidental Death Insurance
- Company-paid Long Term Disability Insurance
- Flexible Spending & Dependent Care Account options
- Paid Time Off
- Paid Holidays
- Paid COVID sick leave
- Paid sabbatical leave
- 401(k)
- Employee Assistance Program
- Supplementary Voluntary Benefits
- Complementary meals during working hours
Specific Duties and Responsibilities:
- Works collaboratively with the Director of Philanthropic Partnerships and Public Relations, CEO and Development team to develop and implement annual marketing and communication plans
- Designs and produces marketing assets such as brochures, flyers, and other promotional materials to support marketing campaigns
- Manages website content and updates
- Manages all social media platforms, including curating content, writing captivating copy and visual elements (both graphics and video), and engaging with followers
- Writes a wide range of professional communications including newsletters, social media content, appeals, event sponsorship requests and donor acknowledgements
- Plans and executes development activities, events, projects, and meetings
- Facilitates tours of the agency for audiences including current and potential donors, referral sources, and volunteers
- Manages and executes special events with the Development team including the annual luncheon, gala and golf tournament
- Develops plans for donor outreach and communications, tracking results
- Cultivates new and existing donor relationships
- Oversees the donor database, enters donations, customizes and produces acknowledgement letters, runs donor reports
- Provides mailing lists and pulls donor and financial reports from database
- Manges and records matching gifts and gifts from corporate giving programs
- Solicits in-kind donations, sponsorships and other forms of monetary and in-kind support
