Global Tourism Sales Manager
Job Details
Management
Corporate Office - Philadelphia, PA
Fully Remote
Full Time
Up to 50%
Position Summary & Responsibilities

Here at the Philadelphia Convention & Visitors Bureau, like Philadelphia, we are unstoppable. The heart of the PHLCVB lies in the soul of this city. The resourcefulness, resilience, and openness that we are built on and building upon drives us forward. There is no challenge we'll meet that we won't rise to, and there is no status quo in these two words. Only momentum.

We are currently searching for a Global Tourism Sales Manager to join our team.

POSITION SUMMARY

The Global Tourism Sales Manager is responsible for the creation and execution of international sales & marketing strategies in defined international markets that will maximize overseas visitor production and visitation levels as outlined by the goals and objectives of the Philadelphia Convention & Visitors Bureau’s Business Plan. The Global Tourism Sales Manager will be measured through the submission of monthly sales activity reports (sales calls, tradeshow activity, lead generation / services, etc.). This position will work remotely from a home office.

 

PRIMARY DUTIES AND RESPONSIBILITIES

  • Business Development
    • Market Management
      • Manage direction of international representation offices in designated overseas markets to successfully deploy sales & marketing strategies
      • Consistently evaluate existing market segments to proactively develop and provide recommendations for action to Vice President of Global Tourism
    • Budget Management
      • Responsible for development and management of assigned country budgets
      • Review budget proposals and prepare financial documents and reports
      • Consistently review budget spend in assigned countries to evaluate and suggest spending improvements for maximum return on investment
      • Closely monitor budgets across assigned countries to ensure all sales & marketing strategies are within allocations
      • On a quarterly basis, identify variances between actual and budgeted financial results
      • Work closely with the Vice President of Global Tourism to achieve budget parameters
  • Sales
    • Work with representation offices to organize and facilitate sales activity, marketing programs, and trade familiarization tours (FAM).
    • Identify growth opportunities to achieve individual and team based international overseas short-term and long-term goals.
    • Recommend sales strategies, services, and product improvements to both PHLCVB members and strategic partners to fully capture target markets.
    • Establish relationships with key partners and stakeholders to increase Philadelphia’s international market share.
    • Conduct sales calls and missions both domestically and internationally to deliver new business opportunities and build relationships with stakeholders and strategic partners
    • Responsible for all aspects of industry tradeshow participation, including, but not limited to: Selection of shows, overseeing booth design, development of collateral, appointment confirmations, event organization, and follow-up
    • Conduct sales presentations curated to consumers, travel trade, and/or stakeholders
    • Manage lead distribution and appropriately match business opportunities to PHLCVB partners
    • Ability to adapt rapidly to evolving market dynamics and needs to continue to position Philadelphia on global platform
  • Marketing & Promotions
    • Work closely with international representation offices to identify cooperative marketing and advertising opportunities with strategic partners
    • Evaluate marketing proposals and advertising campaigns to provide recommendations to Vice President of Global Tourism
    • Work closely with Marketing & Communication department to implement marketing and advertising campaigns including but not limited: Identifying deliverables, messaging direction for target market, and timeliness of creative delivery.
    • Develop and coordinate implementation of promotional events, activities, contests, etc. Including but not limited to: identifying key partnerships, soliciting sponsorship funds, event and hotel negotiation, and program development
    • Collaborate with Marketing & Communication department to execute marketing collateral development and updates relevant to assigned international markets
  • Customer Experience & Engagement
    • Educate PHLCVB partners to understand the global tourism market segment and ensure they have the necessary tools implement strategies to fully capture target markets
    • Act as assigned overseas market expert providing updates to PHLCVB partners through quarterly update meetings, sales calls, and/or on-going communication
  • Administrative
    • Manage the reporting of annual distribution analyses from assigned overseas markets
    • Manage accounting procedures, such as processing invoices and check requests for assigned overseas markets
    • Maintain effective control of internal systems, including tracking of files, database management of customer files, activity reports, and other internal systems related to direct sales efforts
Qualifications

Education/Experience:

Bachelor’s degree preferred with 5+ years of experience, or in place of a degree, 8+ years of directly related work experience.  Sales or business development experience in the tourism/hospitality industry preferred.

 

Required Skills:        

  • Ability to travel without restrictions internationally
  • Ability to work nights and weekends – flexible schedule is a must
  • Excellent organizational skills and ability to meet deadlines in a fast-paced environment
  • Excellent written, verbal, collaboration, and interpersonal skills
  • Strong quantitative, analytical, and problem-solving skills
  • Experience with advertising, e-marketing, and social media marketing campaigns.
  • Extensive knowledge of Philadelphia including but not limited to positioning, hotels, attractions, special events, and group venues
  • Knowledge of and/or experience with Philadelphia’s key international feeder markets
  • Experience in FIT/Wholesale and International MICE market segments
  • Fluency in oral and written English
  • Fluency in other languages: Chinese (Mandarin), Portuguese, French, Italian, Japanese preferable
  • Self-starter; embodies an entrepreneurial spirit
  • Work in a team environment
  • Proficient knowledge of Microsoft Office, particularly Excel and PowerPoint
  • Knowledge of and/or experience with IDSS is a plus

 

The PHLCVB is an Equal Opportunity Employer. We respect and seek individuals of a diverse background and do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

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