Digital Media Specialist
Job Details
Corporate Office - Philadelphia, PA
Full Time
Marketing

Here at the Philadelphia Convention & Visitors Bureau, like Philadelphia, we are unstoppable. The heart of the PHLCVB lies in the soul of this city. The resourcefulness, resilience, and openness that we are built on and building upon drives us forward. There is no challenge we'll meet that we won't rise to, and there is no status quo in these two words. Only momentum.

 

 

We are currently searching for a Digital Media Specialist to join our team

 

POSITION SUMMARY

Under the supervision of the Senior Director of Marketing, and working closely with the Content Manager within the Marketing and Communications department, the Digital Media Specialist supports the Philadelphia Convention and Visitors Bureaus website and use of digital technology to help promote the organization and the City of Philadelphia as a global destination for meetings, conventions and events international travel, and group travel. The ideal candidate for this position will have prior experience operating all aspects of a company website and graphic design skills for use on digital platforms.

 

 

PRIMARY DUTIES AND RESPONSIBILITES

  • Maintain DiscoverPHL.com and related websites. Support day-to-day operations of the website by updating images, maintaining a homepage content schedule, and auditing outdated pages to support analytics benchmarks and goals. Work directly with agencies to implement changes and updates to the websites including future growth strategies.
  • Deploy outbound e-mail communications for the organization and maintain an email production schedule.
  • Design digital assets to be used in marketing and communications efforts and on digital platforms.
  • Work with various PHLCVB departments to update and refresh website content. Support implementation of a web style guide across the organization and its various channels and departments.
  • Assist digital marketing efforts across all digital platforms as needed.
  • Research web and digital communications trends, innovations, and emergent interactive technologies to support recommendations on new features and applications relevant to the PHLCVB.
  • Assist with analyzing and organizing all digital assets through the organizations Digital Asset Management system.
  • Collect, interpret, and share key website performance metrics, and recommend improvements to active digital marketing campaigns and overall website performance.
QUALIFICATIONS

 

Education/Experience:

Bachelors degree required, with 3+ years working with website content management systems and html. Basic graphic design skills required.

 

Required Skills:

  • Knowledge of HTML and CSS
  • Experience using website content management systems and email marketing systems. Experience using Word Press preferred
  • Experience using Adobe Creative Suite and other design applications
  • Experience with search engine optimization and development of mobile-responsive content a plus
  • Detail oriented and ability to work in a fast-paced, deadline-driven environment
  • Experience managing deadlines and production schedules
  • Excellent proofreading skills
  • Excellent writing and verbal communication skills
  • A collaborative spirit and ability to engage colleagues and leadership

 

Proof of COVID-19 Vaccination required by date of hire. Individuals may claim exemption for medical or religious reasons.

 

The PHLCVB is an Equal Opportunity Employer. We respect and seek individuals of a diverse background and do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

 

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