Senior Digital Marketing Strategist
Job Details
Atlanta/Riverwood 200 - Atlanta, GA
Full Time
Marketing

Bennett Thrasher, currently ranked among the largest CPA firms in the U.S., is a premier provider of professional tax, assurance, consulting, and wealth management services to businesses and high net worth individuals.  Consistently named one of the Best Accounting Firms to Work for in the United States by Accounting Today, Bennett Thrasher offers the expertise and opportunities of a large accounting firm, while also providing a commitment to culture and a family-like work atmosphere.

Bennett Thrasher (“BT”) has an opening for a Senior Digital Marketing Strategist position for the firm. 

 

Job Summary:

 

Bennett Thrasher is looking for a digital superstar to join our growing team. The Senior Digital Marketing Strategist serves as an integral member of our marketing team and will focus on the strategy and implementation of our digital marketing activities. In this role, you will be responsible for executing digital marketing campaigns across channels, including website, paid search, social media and email marketing to grow brand awareness, increase demand for services and influence revenue.

 

Responsibilities

 

  • Plans, develops and effectively implements all web, digital communications, database marketing, email and online advertising campaigns.
  • Proactively develops and executes digital marketing and email campaigns that nurture prospects through the sales funnel.
  • Regularly analyzes the lead generation and conversion components of campaigns.
  • Monitors all digital marketing channels and captures leads.
  • Tracks and reports online marketing success through effective measurement metrics. Makes recommendations for improvement and takes corrective steps.
  • Researches and seeks innovative digital opportunities.
  • Updates content on Bennett Thrasher website and social media channels.
  • Manages PPC initiatives (e.g. Google Adwords, LinkedIn, Facebook, etc.), as applicable.
  • Creates and optimizes landing pages to increase visitor retention and encourage action.
  • Analyzes and reports to team members on SEO data about web traffic and other key metrics, and implements recommendations.
  • Proactively communicates metrics and recommendations to stakeholders.
  • Collaborates with other members of the marketing team to build email lists and campaigns, including the design of templates, content and calls-to-action.
  • Segments lists based on behaviors such as past email engagement and website interactions (content downloads, site page visits, etc.)
  • Collaborates with other members of the marketing team to minimize list decay and unsubscribes while increasing performance of email marketing campaigns.
  • Develops CRM dashboards for effective data visualization.

Qualifications

 

  • 5+ years of digital marketing experience
  • Direct experience executing digital marketing strategies with an emphasis on lead generation, content marketing, SEO, website and landing page creation.
  • Creative copywriting skills for both long-form content as well as short-term ad copy.
  • Marketing automation and email marketing software experience such as Marketo, Pardot, HubSpot, etc.
  • Aptitude for analyzing and presenting marketing campaign reporting, including Google Analytics and CRM pipeline reporting.
  • Experience with WordPress.
  • Bachelors degree.

Bennett Thrasher is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law

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