Search Engine Optimization (SEO) Manager
Experienced
RIESTER - Phoenix, AZ

RIESTER is looking for an SEO Manager well-versed in all aspects of search marketing. This position will be responsible for managing client accounts with an emphasis on search engine optimization. This client-facing role requires strong analytical and strategic skills, a passion for data-driven marketing methodologies and techniques, along with other critical skills such as problem-solving and creative-thinking.

 

RESPONSIBILITIES

  • Collaborate with clients and internal teams to meet organic performance objectives
  • Conduct website audits and present findings effectively
  • Analyze and make recommendations on elements that impact a website’s ranking including a site’s URL structure, 301-redirect strategy, HTML sitemap, robots.txt file, etc
  • Report on keyword performance, competitive analysis, the share of voice, backlinks, page load speed and provide actionable insights
  • Identify new opportunities to drive results and improve performance
  • Recommend content ideas and collaborate with stakeholders
  • Compile and analyze recurring reports 
  • Present weekly, monthly and quarterly results to client teams
  • Monitor and communicate relevant digital media best practices, SEO developments, statistics, trends, and industry strategies
  • Develop SEO training and communicate strategies with internal partners

 

DIFFERENTIATORS

  • The ability to look beyond SEO optimization and understand the business challenges RIESTER clients may face
  • The ability to build relationships and engender trust with clients, peers and internal stakeholders
  • The ability to collaborate across the organization including with the PPC, Analytics, Content, Creative and Design teams to solve client needs
  • The ability to conduct in-depth content gap analyses, competitive and audience analysis, keyword research, and SERP landscape analysis and collaborate on creative assets, based on your findings
  • The ability to define and present data and results in a digestible, customer-centric format

 

REQUIREMENTS

  • Minimum 3 years of hands-on experience with search engine optimization
  • Bachelor’s degree preferred
  • Superior work ethic, self-starter, eager to consistently meet objectives and take on more responsibility
  • High attention to detail and strong problem-solving skills
  • Ability to manage multiple tasks and meet deadlines
  • Experience with Moz, Yext, or similar local search platforms
  • Experience with BrightEdge or similar content performance platform
  • Experience with Google Search Console and Google Tag Manager
  • Google Sheets or Microsoft Excel skills: Pivot tables, charts and advanced functions
  • Google Analytics, Google Adwords certification a plus
  • Exceptional verbal and written communication skills

 

BENEFITS

  • Privately-owned and headquartered in Phoenix, with additional offices in Los Angeles, New York City and Park City. This position will be in Phoenix.
  • Competitive benefits package, including Medical, Dental, Vision, 401k - with a profit share and match, FSA, HSA, vacation, sick & more!
  • Dog-friendly!
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