Director of Global Product Line - Emergency Equipment
Job Details
Corporate Headquarters - Sparks, NV
Full Time
Some Overnight Travel


  • Leadership, Management, & Accountability of direct reports
  • Emergency Equipment P&L
  • Emergency Equipment Product Line (current, new and rationalization)
  • Emergency Equipment competitive analysis
  • Emergency Equipment Subject Matter Expert
  • Emergency Equipment Product Positioning, Value, Features & Benefit Definition


Job Functions: Responsible for running the Global Haws Emergency Equipment business within the Haws regional functions and the P&L of that entire product line. Also responsible for developing and implementing product planning strategy, design and features, user experience, and operational excellence to gain a maximum return on product development, inventory, and sales/marketing investment and achieve annual revenue growth targets.

Identifying and justifying new products for innovation and line extensions; supporting product positioning, pricing, and profitability strategies; developing and supporting product promotional plans; and supporting the management of product lifecycles using the Haws Stage-Gate process. This position requires a unique blend of business and technical savvy, and the drive and detail orientation to execute key components product management strategy.

The position is responsible for directly managing, supporting, and providing direction, guidance, and leadership to the product management team as they conceive, develop, commercialize, and create solutions for sustaining and new product development activities as well as strategies for maximizing product line profitability.

Other Job Duties:

Product Line Management

  • Owns responsibility for assigned product lines including revenue, volume, margin, profitability, and ROI.
  • Partner with supply chain to address issues such as obsolescence, quality, and on-time delivery as well as to determine make/build/buy strategy that maximizes profitability and ROI according to overall product strategy
  • Review and approve product plans and designs.
  • Create product forecasts by working collaboratively with sales to ensure appropriate manufacturing capacity to support demand
  • Conduct product postmortems and infuse learnings throughout the organization to foster an atmosphere of continuous improvement.
  • Monitor key data analytics contributing to product life cycle management.
  • Coordinate projects with all regional locations.

Product Development

  • Own, maintain, and communicate clear product development and optimization roadmap linked to business needs. Works with all appropriate disciplines to define and prioritize those needs, plans, and coordinates timely development, and works with sales and marketing on commercialization and launch activities.
  • Create product market requirement documents based on market research, customer input, regulatory changes, and competitive analysis that deliver features customer value.
  • Identifies and supports manages sustaining product priorities and programs. Clearly communicates vision and goals of existing and new product developments
  • Sets project development goals and works with Project Management team to effectively manage risk and program schedules.
  • Analyze product performance and customer feedback to prioritize market needs, industry trends, and partnership discovery.

Product Marketing

  • Works directly with Haws customers and partners to understand market needs from both a business and technical perspective.
  • Supports M&A market research, evaluation, and strategy as defined.
  • Work with the marketing team to provide subject matter expertise in the creation and execution of internal and external material which clearly articulate the product line's unique selling proposition, technical details, and product rules.
  • Communicating a clear vision to garner commitments that align and propel forward the organization's values, vision, strategy, and goals.
  • Train sales, customer service and application staff on the value proposition of new products.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
  • All other duties as assigned

Supervisory Responsibilities: Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.


  • Experience in developing and using stage-gate based new product development processes.
  • Ability to develop strong relationships and work collaboratively at all levels within the organization and with senior level executives.
  • Highly self-motivated about product development and introductions.
  • Strong knowledge of marketing, sales processes.
  • Strong project management, problem-solving, and analytical thinking skills.
  • Exceptional written, verbal communication, and presentation skills.
  • Outstanding organizational skills with ability to prioritize and multi-task.
  • Ability to focus, lead and achieve change in a matrix organization.
  • Exceptional interpersonal and customer skills.
  • Ability to take on increasing roles and responsibilities as opportunities arise, including management of direct reports.
  • Strong beliefs in ownership, accountability, ethics and transparency.

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the job functions.

Education and/or Experience:

  • Business Administration, Marketing, or related field; MBA preferred.
  • Minimum of 7-10 years direct experience in product management/product marketing roles

Computer Skills: Strong computer skills in Microsoft Office (Word, Excel, and Power Point, D365 CE Module).

Language Skills: Exceptional command of the spoken and written English language.

Reasoning Ability: Strong critical thinking skills

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is/must have:

  • Sitting for long periods frequently on a daily basis.
  • Working on a computer for up to 8 hours frequently on a daily basis.
  • Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
  • Standing and walking frequently on a daily basis.
  • Lifting up to10 lbs. on a frequent basis and up to 25 lbs. on an occasional basis.
  • Using hands to finger, handle, or feel; and talk or hear occasionally. Required to reach with hands and arms.
  • Able to travel internationally on long flights.

Work Environment: A typical office area and production/assembly environment. Some international travel required.

Physical presence is required for this position

This job description is subject to change at any time.

Why work at Haws?
At Haws, we work hard to build an environment for our employees that makes coming to work feel like home. In this video, we interview our employees about the Haws culture, workplace environment, benefits, and what it's like to live in the Reno/Tahoe area. Come see why people love building a career at Haws.