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Regional Sales Manager – Western Canada

Job Details

Fully Remote


Job Title: Regional Sales Manager – Western Canada      

Department: Sales/Marketing

Classification:  Exempt/Salary                                                   

Reports to: Director of Sales - Canada


Location: Western Canada


Job Qualifications:

  1. Brewing experience and /or direct craft beer industry professional background.
  2. Passion and experience for craft beer in Western Canada and the whole Canadian beer scene
  3. Experience in sales with a proven track record managing and growing revenue and profitability.
  4. Strong business acumen and excellent communication skills.
  5. College degree preferred.
  6. Must live in territory or be willing to relocate for position. Preferable for a candidate to live in Vancouver, BC or Calgary, AB


Job Summary:

This position reports to the Director of Sales - Canada. The role involves executing a successful sales strategy to increase market share within an assigned geography and becoming an ambassador for the brewing industry. The role requires individual initiative, organizational skills, and willingness to travel throughout the assigned region, while working in a team environment. The individual should have experience in the brewing industry and sales or marketing experience.


Job Duties:

Major Responsibilities:

  1. Travel extensively throughout the region to build relationships with new and existing customers.
  2. Coordinate sales activities and represent Yakima Chief Hops at association meetings, trade shows and brew festivals.
  3. Work directly with select strategic partners to expand sales and execute on channel strategy.
  4. Participate in Hop & Brew School and the hop selection process during harvest.
  5. Communicate with customers to facilitate the sale of hop products, lab analysis services and downstream extract products.
  6. Address complaints, special requests and respond to contract inquiries.
  7. Work directly with customers to explore forward contracting options, volume discounts and formulate multi-year hop contracts.
  8. Communicate new product opportunities, industry trends and customer feedback to appropriate company staff.
  9. Develop and execute a sales and relationship management strategy for the territory.
  10. Work with sales and marketing staff to initiate creative marketing and promotional plans.
  11. Proactively seek continued education for the beer and hop varieties, brewing techniques and downstream extract products.
  12. Maintain sanitary and safe work environment.
  13. Follow safety requirements.
  14. Ensure that company safety policies as well as federal, provincial and local safety and environmental regulations are observed.
  15. Must have a complete understanding of company’s policies, SOPs, QPs, EPs, HACCP and cGMP that pertain to their department to ensure quality, safety, efficiency, and sustainability.
  16. Must adhere to all company policies.
  17. Examine documents, materials, and products and monitor work processes to assess completeness, accuracy and conformance to standards and specifications.
  18. Follow all SOPs in a given area.
  19. Perform all other duties as assigned by Director of Sales and/or designee.