Content Marketing Strategist
Job Details
Full Time
Marketing
About the Job

Delve + Bresslergroup is looking for a Content Marketing Strategist to drive the company's global brand growth through strategic content, events, and communications initiatives. The ideal candidate is a strong communicator who is as comfortable translating analytics into content strategy as they are writing an editorial brief.

This role is a critical marketing role within the organization and will be responsible for planning, developing, and implementing the overall company's content marketing strategy. The job of the Content Marketing Strategist is to think like a publisher/journalist, leading the development of content initiatives across multiple platforms and formats to drive sales, engagement, retention, leads, positive customer behavior, and brand awareness. This is an outstanding opportunity for someone looking to own content marketing in a B2B professional services company that's experiencing rapid growth.

The ideal candidate will be highly motivated and comfortable operating in an environment that requires equal amounts of creativity and rigor, a high level of personal and professional integrity, and the ability to thrive in a team-based environment. This role can be in Madison, WI, Philadelphia, PA, San Francisco, or Boston.

 

Responsibilities

  • Map out a content strategy that supports and extends marketing initiatives
  • Facilitate ongoing content planning and distribution across multiple channels to engage key personas at each point of the buying cycle
  • Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels
  • Develop and manage a functional content calendar to support editorial pillars and serve particular persona groups
  • Develop a workflow for periodically assessing and evolving the company's buyer personas
  • Manage day-to-day content creation, editing, and promotion
  • Manage digital content hubs and all social channels including email and newsletter distribution
  • Develop a workflow for development of award submissions and case studies
  • Gather data and handle analytics (or supervise those who do) to measure and optimize content marketing initiatives and channels on a regular and ongoing basis
  • Develop standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing
  • Leverage market data and internal stakeholders' expertise to regularly assess and evolve content pillars/topics, ensuring they're timely and relevant
  • Work closely with Marketing Communications and Visual Communications to ensure a consistent message across channels
  • Supervise writers, editors, and content strategists; be an arbiter of best practices in grammar, messaging, writing, and style
  • Present to executives on  program approaches and results
  • Establish governance workflow for requesting, creating, editing, publishing, and retiring content
  • Work with our technical team to implement appropriate CMS
  • Conducting periodic competitive audits
  • Supervise the maintenance of content inventories
About You

Requirements:

  • Bachelor's degree in English, Journalism, Public Relations, or related communications field. MBA in marketing a plus.
  • 7+ years of experience as a respected leader in multichannel B2B content creation
  • Proven editorial skills with both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics
  • Experience managing creative resources
  • Fluency in web analytics tools (Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms
  • Project management experience and an understanding of how to manage the priorities of multiple stakeholders in a complex environment
     

Preferred Qualifications:

  • You are self-reliant, a good problem solver and detail oriented.
  • You are highly organized and analytical.
  • You have effective presentation skills on complex topics to leadership.
  • You have a true passion for continually learning the latest platforms, technology tools, and marketing solutions.
  • You possess the leadership skills required to define and manage a set of goals involving diverse contributors and content type.
  • You have a knowledge and a passion for user-centered product design.

 

About Delve + Bresslergroup


Delve + Bresslergroup is a full-service design and innovation consultancy, now with even deeper expertise and more talent. In 2021, the two companies merged into one cohesive and successful team. Our 170+ creative, curious, talent professionals create meaningful products, services, and experiences in categories ranging from medical devices to consumer and commercial products, transportation, and more. From our offices in Boston, Philadelphia, Madison, and San Francisco, we provide strategy, research, design and engineering to forward-thinking leaders around the globe.

 

Be inspired. Be inspiring. Be yourself.

Delve embraces difference because creativity, curiosity, and diversity drive innovation. We nurture a supportive and inclusive environment. Be yourself and create a future that improves lives. We encourage applicants of color and those with diverse lived experiences to apply.

 

Life at Delve + Bresslergroup

We realize that you are making a big decision when considering a new job. You need to consider salary, the inherent satisfaction you will get from your work, and whether you will enjoy working with your colleagues. We’ve built a culture that represents our values. Here are a few big and little things we think make Bresslergroup and Delve a fun and safe place to spend your days, create lasting friendships, and build your career:

  • Offices located in the design centers of vibrant cities with great walking access to coffee shops, shopping districts, and restaurants
  • Well-designed studios with ergonomic workspaces, collaborative work areas and access to natural light for those who want it, and dark and quiet areas for those who don’t
  • Dog friendly offices with great dogs like Zoe, Selki, and Talia
  • A flexible vacation policy- we trust you know when you need to recharge
  • Flexible work hours and ability to work remotely
  • Access to public transportation and indoor bike parking
  • Support for affinity groups and employee resource groups.
  • A professional development budget for access to conferences and, training, etc.
  • Access to prototype machine shops and engineering labs for professional and personal projects

 

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