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Director of Marketing

Job Details

MOCA - Los Angeles, CA
Full Time
$115,000.00 - $135,000.00 Salary


The Museum of Contemporary Art (MOCA), Los Angeles, is seeking an experienced Director of Marketing to play a pivotal role in shaping the museum's image and enhancing its visibility to the public. The Director of Marketing will be responsible for the development and implementation of strategic marketing and communication plans that promote the museum, its collections, and its programs to a variety of audiences. 


About MOCA

Founded in 1979, MOCA is the defining museum of contemporary art. In a relatively short period of time, MOCA has achieved astonishing growth; a world-class collection of nearly 8,000 objects, international in scope with deep holdings in Los Angeles art; hallmark education programs that are widely emulated; award-winning publications that present original scholarship; groundbreaking monographic, touring, and thematic exhibitions of international repute that survey the art of our time; and cutting-edge engagement with modes of new media production. MOCA is a not-for-profit institution that relies on a variety of funding sources for its activities.


About the Role:

As the Director of Marketing, the successful candidate will be responsible for leading the planning, development, and implementation of MOCA’s marketing strategies. They will play a pivotal role in advertising, multi-channel marketing, paid social media advertising, and developing marketing plans for our exciting range of exhibitions. In addition, the Director of Marketing will be adept at enhancing audience engagement and ensuring a consistent and compelling brand message.

The Director of Marketing will report directly to the museum’s Chief Communications Officer (CCO) and manage a team of direct reports. 

Key Responsibilities

  • Develop and execute comprehensive marketing plans for MOCA exhibitions and programs
  • Guide the strategic marketing and communications function at MOCA in collaboration with CCO
  • Oversee the creation and distribution of all marketing materials and communications
  • Utilize various advertising channels, including paid social media advertising, to promote the museum’s exhibitions and programs
  • Conduct market research and audience engagement strategies to broaden MOCA's reach
  • Collaborate with various internal and external stakeholders to align on marketing strategies and goals
  • Collaborate with the Social Media Coordinator to develop an effective social media strategy engaging diverse audiences
  • Supervise the production of marketing campaign materials, media purchases, promotional partnerships, website, and email
  • Enhance the museum’s brand in partnership with CCO and other members of senior management.
  • Collaborate with teams, including Visitor Experience and IT, to improve attendance tracking and visitor satisfaction systems
  • Oversee audience research, including development and interpretation of surveys
  • Manage marketing budget and a team of direct reports in the design, marketing and social media functions


Key Skills:

  • Excellent communication
  • Ability to manage change and build shared vision
  • Emotionally intelligent, motivating, receptive to feedback, promoting positive culture
  • Composure under pressure
  • Ambitious, detail-oriented, capable of high-level strategy and operations
  • Knowledgeable about contemporary art and culture
  • Ability to delegate and adapt to changing needs
  • Familiarity with PR, advertising, branding, website metrics, social media, videography, photography, email communications, and SEO


  • Minimum of 5-7 years of experience in marketing with a demonstrated track record of leadership
  • Candidates should have significant marketing and communications experience, preferably in visitor-focused organizations such as cultural, arts, or tourism sectors.
  • Proven success in creating and executing marketing campaigns and strategies, particularly in the digital and social media space
  • Exceptional interpersonal, oral, and written communication skills
  • Demonstrated ability to work collaboratively with a team and manage direct reports effectively

Annual Salary: $115,000 - $135,000

Position covered by MOCA/AFSCME Collective Bargaining Unit Agreement: No

Physical Demands:

While performing the essential functions of this job, the incumbent must be able to do the following: sit for extended periods; bend and reach for filing and other job-related functions; climb up and down stairs; bend, stoop, and lift to move and retrieve materials; pull, push, and lift; reach both above and below shoulder height. Specific visual abilities include close vision, color vision, depth perception, and the ability to adjust focus. Must be able to visually inspect work. Manual dexterity to operate computer and other office equipment required. Heavy usage of computers and phones required.

The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made.

The Museum of Contemporary Art is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, creed, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other status protected under applicable federal, state or local laws. Our policy reflects and affirms the Museum of Contemporary Art’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.