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Director of Marketing

Job Details

MLT - Headquarters - Mountlake Terrace, WA
Full Time
4 Year Degree
$90,000.00 - $120,000.00 Salary/year



Join our team!  1st Security Bank team members deliver service that "WOWs" each other and our customers. We value relationships, teamwork, community, and professional growth in a safe, friendly, and progressive workplace. We celebrate diversity and support equality for all. If you share these core values and are committed to career excellence, let us help you reach your dreams!


If you are the type of individual that would enjoy working at one of the Puget Sound's Best Places to Work for 7 years in a row and focuses on providing an exceptional client experience, then 1st Security Bank is the place for you. 1st Security Bank was named a bronze medal winner in its class in the Puget Sound Business Journal's Best Workplaces contest in its first year nominated and is also consistently rated a 5 star Bank in Washington State by Bauer Financial, an independent bank rating firm.


The Marketing Director supports the Bank’s initiatives to grow the brand through multi-channel marketing strategy. The position provides input and direction for improving the Bank’s visibility and growing brand awareness of the company. The Director must be a self-starter, able to multitask and be proficient with time management skills. The Director will adhere to the Bank’s professional image and be a creative thinker with fresh ideas.  As a brand ambassador, they can look through the lens of the customer to ensure quality with a concise message to the public and can understand the uniqueness of each market in which the Bank has a presence. The Director will design marketing plans to attract and retain new customers; research  the competitive marketplace and advise  on strategic marketing positioning; identify and recommend competitive best practices; manage  promotions and excel at internal communications to achieve goals and serve our customers internally and externally. The Marketing Director leads a dynamic team of marketers in digital marketing, social media, advertisement, publication, editorial, and creating compelling collateral to support all business lines and their stated goals.



  • Develops and executes strategic plans; supports and monitors budgets.

  • Develops   marketing collateral, publications, and letters etc. to both lending and deposit channels within the Bank.

  • Manages the Bank’s public website and the investor relations website for optimum customer and shareholder interaction and education.

  • Hires new talent, provides training and cross training to employees; manages and coaches direct reports/department managers to ensure all phases of their roles and responsibilities are achieved.

  • Provides professional development opportunities to direct reports; assists mangers with personnel issues, performance evaluations, training, and coaching and supports their growth within the Bank.

  • Participates in community-related activities to promote the Bank, looks for and participates in networking activities within the community to promote the Bank’s brand.

  • Facilitates reporting of marketing campaign results, project status updates, competitive analysis, and business forecasts.

  • Develops and implements comprehensive marketing strategies to create awareness of the Bank's products and services.

  • Creates and edits media announcements about the Bank – is the Bank’s primary media contact; serves as the primary point of contact for public relations inquiries. Shares ideas and vision for improving visibility in the respective markets we serve.

  • Plans and execute campaigns for corporate promotion, launching of new product lines, etc.

  • Monitors progress and submits performance reports to Marketing Executive.

  • Conducts general market research to keep abreast of trends and competitors’ marketing movements.

  • Serves as the organization's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships across all business lines and within the community.

  • Ensures brand consistency across all channels, web, print and retail, commercial and home lending locations.

  • Manages marketing vendors and serves as a project team member.


  • Full medical, dental, and vision coverage for individual or family plan.

  • Life insurance.

  • Long- and short-term disability insurance.

  • 401K matching program.

  • Paid sick and vacation time.


  • Relationship Driven - we strive to "WOW" (surprise, excite and delight) each other and our customers.

  • Ethical - fair, honest and act with integrity. 

  • Lead by Example maintain a positive attitude, show respect for others, and have some fun!

  • Accountable - we take our responsibilities seriously and we meet our commitments with urgency.

  • Team Player - dependable, enthusiastic contributor to team success and to the greater good of the bank.

  • Embrace Dreams - we encourage each other to reach for our dreams.

  • Diversity - we celebrate diversity and support equality for all.

  • Community Oriented - we actively support our communities and the Bank's CRA initiatives.

  • Open and Honest Communication - always professional, responsive, and timely.



  • Proven experience as a Marketing Manager or a Marketing Director, Bachelor’s Degree in a related field; minimum of 7+ years related experience and/or training. Knowledge of marketing strategies with an emphasis on digital marketing, advertising, and public relations.

  • Must possess excellent verbal and written communication skills, and interpersonal skills

  • Must be a team player and adhere to our core values.

  • Must be an independent worker with minimal supervision.

  • Has a strong ability to reset priorities and adapts to changing direction when warranted.

  • Possesses the ability to lead a team and demonstrates positive leadership in this role.

  • Public Relations expertise.

  • Excellent leadership and organizing skills.

  • Management skills are required – ability to lead a team across different channels.

  • Analytical and creative thinking.

  • Proficient in current and online marketing techniques and best practices.

  • Thorough knowledge of web analytics (e.g., Google Analytics, social media analytics, etc.) and Google and Bing Ads.

  • Customer-oriented approach with aptitude.

  • Cross departmental outreach and collaboration.

  • Must be able to travel to branches and departments within and outside of Washington as requested.

  • Must be able to work occasional nights or weekends at partner or community functions.



  • Remain up-to-date and comply with regulatory requirements and bank policies and procedures.

  • Adhere to company policy and procedure, complete annual compliance training, comply with business continuity and vendor management policy. These are crucial to the success of the organization and have regulatory compliance and/or safety and soundness for the sustainability of the bank.

  • Perform other duties as assigned.


  • A working knowledge of the Adobe Creative Suite.

  • Proficiency with MS Office, including Teams.

  • Working knowledge of workflow software systems such as

  • Fluency in MS Office software.

  • Must be willing and able to learn and embrace new technologies as identified and adopted by the Bank.

  • A working knowledge of CRM systems is a plus.



  • Remain up-to-date and comply with regulatory requirements and bank policies and procedures.

  • Adhere to company policy and procedure, complete annual compliance training, comply with business continuity and vendor management policy. These are crucial to the success of the organization and have regulatory compliance and/or safety and soundness for the sustainability of the bank.

  • Perform other duties as assigned.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The employee will primarily operate in a general office environment, using office equipment such as a phone and a computer. The employee must be able to bend, squat, and lift up to 25 lbs. occasionally when accessing storage.

  • The noise level in the work environment is moderate as compared to a private office with light foot traffic and office equipment. The employee must be able and willing to work in an open environment and able to interact frequently with other departments