Sales Representative
Job Details
Full Time


The Sales Representative is responsible for generating revenue by securing sales from customers, including broadening existing customer relationships; identifying potential customers through various means of research, educating them on GenCanna products and converting them to customers; and provide exceptional service to each customer, developing long-term relationships with them. 


  • Generate product-driven revenue from customers
  • Develop new customer relationships through an active business development effort
  • Through the company’s CRM, maintain current customer “conversations” and history as well as business development tracking logs
  • Be fluent with respect to the company’s product offering and industry dynamics
  • Understand and communicate the value proposition of GenCanna products to customers
  • Meet established sales targets within communicated timeframes
  • Enter and maintain all customer activities and data in a CRM system
  • Attend and participate in sales conferences, trades shows and activities, as requested
  • Attend all required sales training sessions and company-mandated orientation programs.


  • Seven years of sales experience; three years in the hemp industry (preferred)
  • Existing book of hemp industry clients and vetted potential clients (preferred)
  • Comprehensive understanding of company’s mission and value proposition coupled with the requirement to execute professional responsibilities in accordance with them
  • Proven ability to meet sales goals, customer retention and customer acquisition plans
  • Proven track record of successfully managing customer relationships
  • Excellent interpersonal skills
  • Highly self-motivated, success-driven
  • Strong verbal and written communication skills
  • Proficient in Microsoft Office
  • Working knowledge of CRM systems
  • Ability to travel up to 30%.


  • Collaboration

With individuals of all levels, departments and backgrounds, internal and external to the company.  Everyone’s participation is important to your and our success

  • Commitment

Giving 100% effort 100% of the time

  • Communication

Effective listener, speaker and writer

  • Integrity

Always doing the right thing, regardless of who is or is not watching

  • Personal Presentation

Dress business casual for the office environment and when meeting customers directly and virtually

  • Respect

For yourself, co-workers, our customers and vendor-partners

  • Time Management

Organize, prioritize and execute multiple tasks in a fast-paced environment

  • Timeliness

Both in reporting to work and meetings, and executing assigned tasks



The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this position successfully.  Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.  While performing the duties of this position, the employee is regularly required to speak and listen.  Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.  The noise level in the work environment may range from low to high.