Professional Driver/Instructor acts as an extension of EVENTLINK team in market; responsible for increasing brand and promotion awareness, generate sales opportunities, increasing consumer consideration through customized consumer engagements and hands on Ride and Drives featuring extensive and accurate knowledge of the brand/products/brand competitors, and assisting event staff in reaching program/event specified goals.
Pre-Event/Activation:
- Arrive on time, in approved uniform, and check in accordingly for each event
- Assist with event setup/teardown
- Ensuring product or vehicle is showroom ready according to EVENTLINK vehicle management agreement; when applicable
- Study and learn product training materials and pass product exam with 85% accuracy or higher
- Attend all required program training
- Ensure proper understanding and familiarity of any associated drive routes
- Must provide a signed safe driver form, vehicle management agreement, maintain a valid driver’s license through the duration of the program, maintain a clean driving record according to our program policy
On-Site:
- Generate consumer awareness of ongoing promotion
- Provide a positive image of the brand, EVENTLINK, and its Clients
- Adhere to program requirements/training processes including keeping a friendly and inviting demeanor, high energy, and open body language
- Provide in depth knowledge of product to consumers in a way that relates the product back to the consumer and effectively increases consumer’s awareness, perception, and consideration for the brand/product
- Knowledgeable about additional program incentives available to consumers on a program/event basis
- Support other onsite activities such as driving lead generation efforts per program guidelines
- Ensuring product stays in showroom condition throughout the event/program
- Adhering to all DOT laws and safety procedures as a driver
- Ensure consumer is adhering to all DOT laws and safety procedures as a rider
- Ensuring consumer understands the drive process and the route
- Ensuring all proper safe driving forms/drive waivers, valid driver’s licenses are checked and submitted according to program policies
- Managing and distributing drive incentives as applicable following the consumer drive
Post-Event/Activation:
- Assist with event tear down
- Report relevant metrics including brand engagements, product engagements, incentives distributed, consumer product/brand comments, total rides, total drives, and consumer engagements during the period of activation to the Field Coordinator/Event Manager at the end of each event
- Assist in taking accurate inventory of program assets and materials as needed
Ongoing:
- Ensure proper knowledge of all ongoing promotional details and goals
- Ability to pass ongoing product exams with 85% accuracy or higher according to product training and objectives
- Vehicle Management spot checks and vehicle maintenance as needed; if applicable
- Alerting EVENTLINK of any issues that could affect the health or success of event and/or program
- Additional duties may be assigned per market and per program/event basis
