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Trade Marketing Manager

Job Details

Lino Lakes Office - Lino Lakes, MN
Full Time



Who We Are  

Asmodee is an entertainment leader specialized in boardgames. We’re a global team committed to bringing people together through great games and amazing stories. We strive to be an employer of choice by creating endless opportunities, promoting a supportive and inclusive culture, and rewarding success.  

We believe in passion. We stimulate creativity. We emphasize team play. We exhibit caring. We demonstrate integrity. We are boldly daring. By joining our team, you will be empowered to engage in meaningful, innovative and unforgettable work and to give back to our communities!  


What You'll Do  

We are on the lookout for an enthusiastic and talented Trade Marketing Manager to create and partner with the sales team in Hobby and Toy & Gift channels on their go-to-market strategy. Through the execution of trade programs, merchandising, trade shows, sales tools, sales training and B2B communication, this role will drive us towards our goal of increasing sales revenue - guided by insights and a strong shopper understanding.  


Essential Functions  

  • Participate in building the go-to-market strategy for the Hobby and Toy & Gift channels building. 
  • Effectively project manage all trade marketing program aspects, including sales promotions, display creation, and B2B communications. 
  • Maintain a close working relationship with company’s sales teams, ensuring both departments are aligned in their efforts, while assisting sales to achieve specific goals.  
  • Leverage retailer, shopper and consumer insights and translate findings into action for Hobby and Toy & Gift channels.  Track and evaluate results and adapt processes and materials accordingly. 
  • Develop reporting standards and KPI metrics to track and communicate performance (ROI, sales lift, POS analytics). Deliver quarterly updates on trade programs.  
  • Responsible for B2B and B2C newsletter creation for Hobby and Toy & Gift while tracking KPI’s, creating cohesive stories utilizing data and content from owned editorial calendar. 
  • Drive customer specific campaigns and shape how to activate at retailers instore, digital as well as meaningfully bridging online to offline for omni-players. 
  • Coordinate creation and distribution of online assets necessary for brand pages, store fronts home page banners, upcoming and new product carrousels, seasonal offerings, and other needs as they appear. Organize and deliver assets to necessary teams. 
  • Other duties as assigned.  

What Makes You Successful


  • Bachelors degree in Marketing, Business, or related field.
  • At least five (5) years of professional marketing experience.
  • Excellent knowledge of PowerPoint and Excel.
  • Some experience with image editing preferred.
  • In depth knowledge/experience of consumer marketing trends/focused channel work


Minimum Qualifications

  • Enjoys a fast-paced environment with tight deadlines and frequent high-peak times.
  • Detail oriented and extremely well organized.
  • Excellent collaboration and interpersonal skills.
  • Drives for results- championing effectiveness and data centricity, bravery to test hypotheses and ability to turn learnings into action.
  • Track record of designing and rolling out innovative projects in Trade Marketing
  • Commercial savvy, strong shopper first thinking, deep understanding of omnichannel Trade Marketing
  • Strong communications background in writing to different audiences
  • Trustworthy with highly confidential materials.
  • US travel required up to five weeks of the year (10% of time).


What You’ll Be a Part Of  

At Asmodee, we believe that great games and amazing stories have the power to bring people together. Strong communities are formed around the game table through the entertainment of game play. Shared play sparks discussions, fosters imagination and creates memories. As a leader of our industry, we have the responsibility to help these communities thrive. Asmodee exists to bring people together in a sustainable and positive way for individuals, communities and our planet.  



What To Expect From Us  

  • 22 Days of PTO Annually  
  • 10 Paid Holidays  
  • Medical, Dental, Vision & Life Insurance  
  • Competitive 401K Match  
  • Paid Parental Leave  
  • 2 Paid Volunteer Days Off  
  • Flexible & Hybrid Schedules  
  • Extensive Game Discounts  
  • $250 Annually in Game Bucks  
  • Career Growth & Development  
  • Mental Health Programs  
  • Virtual Healthcare Options  
  • Employee Assistance Program  
  • Employee Referral Program  


Our Commitment  

Asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.  

We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.