Who We Are
Asmodee is an entertainment leader specialized in boardgames. We’re a global team committed to bringing people together through great games and amazing stories. We strive to be an employer of choice by creating endless opportunities, promoting a supportive and inclusive culture, and rewarding success.
We believe in passion. We stimulate creativity. We emphasize team play. We exhibit caring. We demonstrate integrity. We are boldly daring. By joining our team, you will be empowered to engage in meaningful, innovative and unforgettable work and to give back to our communities!
What You'll Do
We are on the lookout for an enthusiastic and talented Trade Marketing Manager to create and partner with the sales team in Hobby and Toy & Gift channels on their go-to-market strategy. Through the execution of trade programs, merchandising, trade shows, sales tools, sales training and B2B communication, this role will drive us towards our goal of increasing sales revenue - guided by insights and a strong shopper understanding.
Essential Functions
- Participate in building the go-to-market strategy for the Hobby and Toy & Gift channels building.
- Effectively project manage all trade marketing program aspects, including sales promotions, display creation, and B2B communications.
- Maintain a close working relationship with company’s sales teams, ensuring both departments are aligned in their efforts, while assisting sales to achieve specific goals.
- Leverage retailer, shopper and consumer insights and translate findings into action for Hobby and Toy & Gift channels. Track and evaluate results and adapt processes and materials accordingly.
- Develop reporting standards and KPI metrics to track and communicate performance (ROI, sales lift, POS analytics). Deliver quarterly updates on trade programs.
- Responsible for B2B and B2C newsletter creation for Hobby and Toy & Gift while tracking KPI’s, creating cohesive stories utilizing data and content from owned editorial calendar.
- Drive customer specific campaigns and shape how to activate at retailers instore, digital as well as meaningfully bridging online to offline for omni-players.
- Coordinate creation and distribution of online assets necessary for brand pages, store fronts home page banners, upcoming and new product carrousels, seasonal offerings, and other needs as they appear. Organize and deliver assets to necessary teams.
- Other duties as assigned.