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Consumer Marketing Manager

Job Details

Lino Lakes Office - Lino Lakes, MN
Full Time



Who We Are  

Asmodee is an entertainment leader specialized in boardgames. We’re a global team committed to bringing people together through great games and amazing stories. We strive to be an employer of choice by creating endless opportunities, promoting a supportive and inclusive culture, and rewarding success.  

We believe in passion. We stimulate creativity. We emphasize team play. We exhibit caring. We demonstrate integrity. We are boldly daring. By joining our team, you will be empowered to engage in meaningful, innovative and unforgettable work and to give back to our communities!  


What You'll Do

The Consumer Marketing Manager will oversee Asmodee's US consumer-facing traditional, digital, and social media marketing efforts. As a Consumer Marketing Manager, you will work to execute impactful go-to-market plans for partner(s) and Asmodee USA’s team that invigorates new and existing consumer interest in Asmodee’s line. You will develop and execute the U.S. mass market consumer marketing strategy, own social networks and curate content (images, video, written) to reach Asmodee’s key target customers.   

You will also work with the Director of Commercial Marketing to develop and support an omnichannel marketing strategy that combines digital marketing with paid search, e-retail and owned website content to build brand recognition and drive retail sales, using web analytic tools to track campaign progress.   


Essential Functions  

  • Create and manage advertising campaigns or their execution by external partners to support marketing initiatives around our top brands with a focus on Mass Merchandise spend. 
  • Manages the ad spend on D2C and eCommerce platforms. 
  • Lead post-specific reporting, highlighting wins and providing recommendations on potential optimizations.  
  • Conveys the consumer marketing plans to all stakeholders (sales, studios, marketing managers). Receives feedback and adapts plans according to needs.  
  • Detail specific goals for return on investment for each advertising campaign (acquisition cost, conversion rates, ACOS). 
  • Collaborate with external agencies to ensure best in class monthly and quarterly reporting.  
  • Develop reporting standards and metrics to communicate performance including but not limited to conversions, ROI, acquisition costs, market share.  
  • Develop and manage an ongoing social content calendar for all relevant social media 
  • channels inclusive of social strategy, sharing out KPI’s and co-owning for total marketing editorial calendar. 
  • Collaborate with internal and external creative partners to develop high-quality, relevant digital content across social media platforms.  
  • Maintain a deep understanding of the brands identity and target positioning with core audiences. Be a steward for Asmodee brands; ensure brand voice and personality comes through in all digital marketing programs.  
  • Drive customer/consumer strategy and creative for key brands within the AUSAportfolio 
  • in strong collaboration with marketing, vendor relations and Sales Planning teams with goal to elevate consumer solutions and capabilities, and leverage key insights to drive sales and share.   
  • As the lead for U.S. consumer media, coordinate with global (corporate) marketing to localize shared campaigns and advise on ways to deliver on global brand priorities. 

What Makes You Successful


  • Minimum of Bachelors degree or related experience.
  • 5+ years of executing digital marketing initiatives with demonstrated success bringing exciting, forward-thinking ideas to life.
  • Proven experience of highly impactful digital marketing campaigns.
  • Knowledge of current SEO and PPC principles, strategies, and tactics.
  • Past Mass merchandise/ digital agency experience a plus.


Minimum Qualifications

  • Self-starter, motivated, resourceful, and can take a project from start to completion. The ideal candidate is passionate about the brand, optimistic, and sees opportunity everywhere in our fast-paced, changing work environment.
  • Experience working with a wide range of creative formats including: image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs.
  • Strong knowledge of digital content best practices and content specifications in Facebook, Instagram, Twitch, TikTok, Pinterest and LinkedIn
  • Strong interpersonal and communication skills are a must. This role requires constant collaboration with other stakeholders.
  • Must have strong skills in planning, developing, and writing marketing content for digital media channels.
  • Experience with tools and analytics related to scheduling, publishing, monitoring, and evaluating content in social media and consumer-facing campaigns.
  • Ability to manage multiple simultaneous projects with different deadlines.
  • Must be trustworthy with highly confidential material.


What You’ll Be a Part Of  

At Asmodee, we believe that great games and amazing stories have the power to bring people together. Strong communities are formed around the game table through the entertainment of game play. Shared play sparks discussions, fosters imagination and creates memories. As a leader of our industry, we have the responsibility to help these communities thrive. Asmodee exists to bring people together in a sustainable and positive way for individuals, communities and our planet.  


What To Expect From Us  

  • 22 Days of PTO Annually  
  • 10 Paid Holidays  
  • Medical, Dental, Vision & Life Insurance  
  • Competitive 401K Match  
  • Paid Parental Leave  
  • 2 Paid Volunteer Days Off  
  • Flexible & Hybrid Schedules  
  • Extensive Game Discounts  
  • $250 Annually in Game Bucks  
  • Career Growth & Development  
  • Mental Health Programs  
  • Virtual Healthcare Options  
  • Employee Assistance Program  
  • Employee Referral Program  


Our Commitment  

Asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.  

We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.