Who We Are
Asmodee is an entertainment leader specialized in boardgames. We’re a global team committed to bringing people together through great games and amazing stories. We strive to be an employer of choice by creating endless opportunities, promoting a supportive and inclusive culture, and rewarding success.
We believe in passion. We stimulate creativity. We emphasize team play. We exhibit caring. We demonstrate integrity. We are boldly daring. By joining our team, you will be empowered to engage in meaningful, innovative and unforgettable work and to give back to our communities!
What You'll Do
The Consumer Marketing Manager will oversee Asmodee's US consumer-facing traditional, digital, and social media marketing efforts. As a Consumer Marketing Manager, you will work to execute impactful go-to-market plans for partner(s) and Asmodee USA’s team that invigorates new and existing consumer interest in Asmodee’s line. You will develop and execute the U.S. mass market consumer marketing strategy, own social networks and curate content (images, video, written) to reach Asmodee’s key target customers.
You will also work with the Director of Commercial Marketing to develop and support an omnichannel marketing strategy that combines digital marketing with paid search, e-retail and owned website content to build brand recognition and drive retail sales, using web analytic tools to track campaign progress.
Essential Functions
- Create and manage advertising campaigns or their execution by external partners to support marketing initiatives around our top brands with a focus on Mass Merchandise spend.
- Manages the ad spend on D2C and eCommerce platforms.
- Lead post-specific reporting, highlighting wins and providing recommendations on potential optimizations.
- Conveys the consumer marketing plans to all stakeholders (sales, studios, marketing managers). Receives feedback and adapts plans according to needs.
- Detail specific goals for return on investment for each advertising campaign (acquisition cost, conversion rates, ACOS).
- Collaborate with external agencies to ensure best in class monthly and quarterly reporting.
- Develop reporting standards and metrics to communicate performance including but not limited to conversions, ROI, acquisition costs, market share.
- Develop and manage an ongoing social content calendar for all relevant social media
- channels inclusive of social strategy, sharing out KPI’s and co-owning for total marketing editorial calendar.
- Collaborate with internal and external creative partners to develop high-quality, relevant digital content across social media platforms.
- Maintain a deep understanding of the brands identity and target positioning with core audiences. Be a steward for Asmodee brands; ensure brand voice and personality comes through in all digital marketing programs.
- Drive customer/consumer strategy and creative for key brands within the AUSAportfolio
- in strong collaboration with marketing, vendor relations and Sales Planning teams with goal to elevate consumer solutions and capabilities, and leverage key insights to drive sales and share.
- As the lead for U.S. consumer media, coordinate with global (corporate) marketing to localize shared campaigns and advise on ways to deliver on global brand priorities.
