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Hobby Brand Ambassador

Job Details

Lino Lakes Office - Lino Lakes, MN
Full Time



Who We Are  

Asmodee is an entertainment leader specialized in boardgames. We’re a global team committed to bringing people together through great games and amazing stories. We strive to be an employer of choice by creating endless opportunities, promoting a supportive and inclusive culture, and rewarding success.  

We believe in passion. We stimulate creativity. We emphasize team play. We exhibit caring. We demonstrate integrity. We are boldly daring. By joining our team, you will be empowered to engage in meaningful, innovative and unforgettable work and to give back to our communities!  


What You'll Do 

The Brand Ambassador plays a vital role in developing and executing effective sales strategies to increase the sales volume and overall brand presence of GameGenic, CMON, AMG, and FFG titles. They establish close working relationships with the studio, retailers, the inside sales team, and other key stakeholders to achieve this. This enables them to identify market needs and trends and leverage this knowledge to place products in new and existing accounts. The primary objective is to assist the inside sales team in achieving sales targets and finding opportunities for growth through various strategic initiatives. Additionally, the Ambassador influences inventory and procurement decisions to maximize sales efforts. 


Essential Functions 

  • Develop and execute comprehensive selling strategies to maximize revenue and profitability within the hobby sales sector. 
  • Set and achieve sustainable revenue targets through effective sales planning and execution. 
  • Establish and run sales training clinics with the inside sales team. 
  • Coordinate and post sales in-store events to drive product awareness and engagement. 
  • Lead promotional initiatives to increase brand visibility and drive online and in-store sales. 
  • Collaborate with cross-functional teams to develop assortment planning strategies that align with market trends and customer preferences. 
  • Manage the successful launch of new products, including coordinating marketing efforts, ensuring adequate inventory levels, and monitoring performance post-launch. 
  • Optimize inventory turns through effective inventory management practices and proactive planning. 
  • Provide regular reporting and analysis on sales performance, market trends, and competitive insights to inform strategic decision-making. 
  • Represent the company at industry events, trade shows, and conventions to build relationships and promote our brand within the hobby community. 

What Makes You Successful


  • One to three years of sales and/or customer service experience, preferred but not required.
  • Basic computer knowledge and experience with standard office software is necessary.


Minimum Qualifications

  • Demonstrated proficiency in both written and verbal communication.
  • Strong, active listening abilities.
  • Ability to conduct independent research and explain diverse product lines with ease.
  • Exceptional organizational skills with great attention to detail.
  • Capability to collaborate effectively with other teams and individuals.
  • A pleasant demeanor that makes customers feel valued and respected.
  • Demonstrated ability to overcome objections.
  • Willingness to travel up to 25% of the time, sometimes on short notice.


What You’ll Be a Part Of  

At Asmodee, we believe that great games and amazing stories have the power to bring people together. Strong communities are formed around the game table through the entertainment of game play. Shared play sparks discussions, fosters imagination and creates memories. As a leader of our industry, we have the responsibility to help these communities thrive. Asmodee exists to bring people together in a sustainable and positive way for individuals, communities and our planet.  



What To Expect From Us  

  • 22 Days of PTO Annually  
  • 10 Paid Holidays  
  • Medical, Dental, Vision & Life Insurance  
  • Competitive 401K Match  
  • Paid Parental Leave  
  • 2 Paid Volunteer Days Off  
  • Flexible & Hybrid Schedules  
  • Extensive Game Discounts  
  • $250 Annually in Game Bucks  
  • Career Growth & Development  
  • Mental Health Programs  
  • Virtual Healthcare Options  
  • Employee Assistance Program  
  • Employee Referral Program  


Our Commitment  

Asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.  

We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.