BRAND MARKETING MANAGER / DIRECTOR
Job Details
Management
SENDER ONE SNA - SANTA ANA, CA
Full Time, Salaried
$65,000.00 - $90,000.00 Salary/year
Brand Marketing (Retail, Events, Design)
JOB DESCRIPTION:

Sender One Climbing is looking for an enthusiastic, self-motivated, proactive Brand Marketing Manager / Director to join our team! This is a company position and the ideal candidate is someone who is passionate about what they do and can lead all marketing efforts and brand strategy while working for a fast-growing company.

What You’ll Do:

  • Oversee the following marketing functions: marketing/communications, content creation, branding, visual design, retail, events, community programs
  • Lead, coach, and mentor an experienced team of 3 - 5 marketing department managers
  • Have a deep understanding of gym level operations including Customer Experience (Full Service vs Bouldering Gym), Sender City, Yoga, Fitness, Youth Programs, and Groups & Parties
  • Successfully deliver clear communication channels to gym operations and departments
  • Have a deep understanding of Sender One’s brand image and a strong level of familiarity with climbing industry standards while being confident in communicating these elements
  • Contribute constructive feedback, suggestions, and ideas as part of the Company Strategy Team
  • Track conversions as a result of marketing efforts while proactively finding ways to improve marketing strategies
  • Track spending and budget for the Brand Marketing Department
  • Plan and organize yearly marketing calendars and budgets
  • Become an expert at MailChimp, WordPress, Rock Gym Pro (RGP), Instagram, Facebook, digital advertising platforms, and additional software and programs used within Sender One
  • Plan, develop, and maintain marketing strategies for the entire company while strengthening brand awareness
  • Motivate, inspire, and support your staff’s success through guidance, mentorship, accountability, and development plans
  • Lead marketing meetings and a monthly goal setting meeting
  • Conduct individual weekly check-ins with the marketing team
  • Develop marketing campaigns that aim to bring new guests into Sender One while engaging with the exciting community and building brand awareness
  • Set and track goals for marketing campaigns and key department KPIs
  • Stay updated with marketing and climbing industry trends
  • Have a strong understanding and proficiency in managing the company's social media accounts, website content, content creation, digital ads, and be able to provide support when needed
  • Manage agencies and contracted parties when needed
  • Strengthen Sender One’s PR presence and maintain positive relationships with organizations, partners, and other groups we collaborate with
  • Additional responsibilities include, but are not limited to, initiating corporate memberships, processing media requests, and overseeing the direction of a graphic designer
PROFILE & EXPERIENCE:

Who You Are:

  • Experienced marketing leader with 5+ of management experience
  • Ability to inspire, motivate, and develop staff while leading by example
  • Passionate about climbing, the climbing industry, and the climbing community!
  • Lives and breathes our core values by Sharing your Passions, Finding Creative Beta, Learning from Your Projects and Sending Them, Seeing the World from Others’ Perspectives, Climbing Together, and Leading the Pitch
  • Committed to continual self-improvement and management education
  • Excellent interpersonal, verbal, and written communication skills
  • Strong project and time management skills with the ability to function at a high level under stress
  • Critical and strategic thinking, problem-solving, and analytical skills; creatively problem solves and makes quick decisions in a timely manner
  • Productive in an individual and collaborative environment, while thinking independently and creatively - comfortable with bringing new, relevant ideas to the team!
  • Highly organized and comfortable recording and tracking information and data
  • Provides a relatable and friendly voice through social media and content writing
  • Motivated, goal-orientated, and has a positive attitude 
  • Flexible and able to adapt to changes
  • Comfortable with working at a computer screen for a long duration of time
  • Ability to streamline and improve processes while troubleshooting
  • Receptive to feedback and respectful of others’ ideas
  • Exercises self-awareness, mindfulness, and empathy

Experience You Bring:

  • 5+ years of progressive management experience and proven leadership ability in a marketing or similar setting
  • Excellent customer-facing experience and skills
  • Experience recruiting, selecting, orienting, and training employees
  • Experience in building marketing campaigns and reporting on the results
  • Experience with digital and direct response marketing - including email marketing, content marketing, etc.
  • Strong understanding of key marketing and brand strategies
  • Excellent copywriting skills with a relatable and friendly tone
  • Proficient knowledge of the climbing industry
  • Proficiency in G-Suite
  • Knowledge of up to date digital marketing trends
  • Knowledge of social media platforms (Instagram, Facebook, YouTube)
  • Knowledge of MailChimp and WordPress a plus
  • Proficiency in Rock Gym Pro (RGP) a plus
  • Skills in photography and/or videography a major plus
  • Adobe Creative Cloud experience a major plus
  • Graphic Design skills a major plus
  • Basic skills in HTML & CSS a plus

Your Time Commitment:

  • Full-time, Salaried;
  • $65,000 - $90,000 depending on experience;
  • Must be available some weekends and weekday evenings for outreach and events;
  • Must have reliable transportation and be willing to travel between gym locations.

Perks of Being on the Sender One Team:

  • Free membership for you and one other
  • Free membership for immediate family (parents, children, siblings)
  • Discounts and Pro-Deals on retail and climbing/outdoor gear
  • 30% off staff discount in our retail shop
  • Staff climb nights

Specific to this role:

  • Competitive pay and opportunity
  • Comprehensive benefits package (90% paid health, life insurance, paid time off, 401k)
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