Jr Media Buyer
Job Details
Corporate Headquarters - COCONUT CREEK, FL

Who We Are:

Site Impact specializes in multi-channel direct marketing services. Our goal is to achieve measurable results for our clients. While continuing to evolve as a company, Site Impact has earned the business and trust of clients all over the globe.

 

Our clients range from Fortune 500 corporations, locally owned and operated small businesses, as well as advertising agencies who use our private label services. By providing integrated marketing solutions that target your ideal audience, we are one of the leading providers in data and marketing resources.

 

Responsibilities:

 

· help drive Site Impact online media buying and traffic fulfillment strategy by developing and managing profitable buys.

· develop and test online media campaigns with specific performance based objectives and expand them into high volume

· leverage creative and marketing knowledge to develop new creative, landing pages, and campaigns for specific brands and publishers

· manage creation and execution of campaigns that deliver against business goals

· drive and optimize key traffic and revenue metrics including CTR and CPC through targeting and optimization

· prospect new publisher and media buying opportunities

· manage CPM, , CPC, and CPV campaigns and review backend performance to ensure specific profitability goals

· develop strong relationships with traffic partners to continually test and optimize campaigns

 

Must Haves/Be:

 

· Comfortable managing 100’s (?) of online media campaigns simultaneously

· Proven track record of optimizing online media campaigns (both large and small) towards specific CPC goals

· Experience with both non-traditional and traditional display platforms (including but not limited to: AppNexus, TradeDesk)

· Extensive knowledge of social media buying (Facebook, Twitter, etc.)

· A creative and strategic thinker – be able to bring new/out of the box ideas for testing/optimizing online media buys

· A great communicator – be able to clearly convey information to individuals or group setting

· A great decision maker – compare data from different sources to draw conclusions and take action consistent with available facts, constraints, and probable consequences

· excellent work standards – set high standards of performance and ethics for one’s self, assume responsibility and accountability for successfully completing assignments/tasks

· strong analytical skills - this position is strictly focused on ROI and is metrics driven.

· self-starter with ability to thrive under pressure in a fast paced, ever changing environment

· personal achievement of goals with a drive to succeed

 

Additional Experience:

 

· lead generation and/or ecommerce (a plus, but not required)

experience with programmatic buying

· generating and negotiating key business decisions

· analyzing large volume of data

· managing advertising budgets

· managing high volume media buys for consumer audiences

 

Benefits:

  • Medical, Dental & Vision Insurance
  • Voluntary Life Insurance and AD&D
  • Voluntary Long-Term Disability Insurance
  • Domestic Partner Benefits
  • Flexible Spending Account (Medical & Dependent Care)
  • Unlimited Paid Time Off
  • Paid Holidays
  • 401k Plan Option plus match
  • Monthly Employee Awards & Recognition
  • Company Sponsored Team Events
  • Business Casual Dress

 

 

 

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