POSITION SUMMARY
The Director of Marketing will be responsible for creating and executing marketing communications strategies designed to advance the mission and vision of the Mount Zion Baptist Church as well as position it as an oasis of hope within the Nashville community and on a global scale. S/he will be responsible for developing and leading a high-performing marketing and media team including oversight of branding, advertising, editorial content, website, mobile app, digital and social media, production and public relations.
KEY RESPONSIBILITIES
The Director of Marketing will be an entrepreneurial self-starter with a strong executive presence. S/he will be responsible for leading all branding, marketing and communications efforts to drive integrated internal and external strategies that support the vision of the house. S/he will deliver awareness and engagement across core marketing and digital channels using a data-driven, audience-centric approach.
▪ Lead the development of all brand, marketing and communications strategies including implementation and results measurement across all channels
▪ Lead the process of strategic planning and development to create a compelling annual marketing and media plan to drive awareness, engagement, growth and mission impact
▪ Oversee all efforts to amplify the Mount Zion brand, including advertising, content development, storytelling, tone of voice, messaging, editorial, collateral, design and positioning. Promote, advance and protect the Mount Zion brand reputation
▪ Oversee production of all pre-recorded and live services and special events including run of show, video, audio, lighting, stage design and production crew
▪ Develop and implement creative and innovative digital marketing strategies to drive traffic and engagement across all platforms including desktop and mobile sites, social media and mobile app platforms. Leverage digital media analytics to optimize content and user engagement strategies
▪ Increase visibility of Mount Zion ministries, programs and initiatives across key internal and external stakeholder audiences including members, visitors, news media, influencers and community leaders. Advance Mount Zion community partnerships and support
▪ Direct creative concepts and production to ensure alignment with Mount Zion objectives and brand strategy in all facets, from event themes to traditional and digital media
▪ Develop collaborative cross-functional partnerships with all internal leaders and ministries
▪ Oversee management of departmental process and operations including timelines and deliverables. Manage and optimize marketing budget for maximum efficiency. Track metrics and criteria for all marketing and communications activities
▪ Establish and maintain marketing and communications policies, protocols, procedures, roles, responsibilities, metrics and best practices for the department
▪ Act as the brand champion to ensure delivery of a compelling and consistent brand narrative across all communications channels
▪ Serve as an incubator of new ideas. Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
▪ Negotiate and manage external partners i.e. creative, production, PR and media agencies, holding them accountable for developing high performing assets and campaigns
▪ Build and lead a world-class marketing and media team. Create an environment that inspires creativity, curiosity and collaboration that will drive marketing innovation and achievement of performance metrics