Who We Are
Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and snowshoeing. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Our brands include K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates.
With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents. As “One Team” backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.
Position Overview
The Marketing Manager, K2 Snowboarding will oversee the execution of our brand vision for K2 Snowboarding. They’ll work alongside the Marketing Director in creating and developing the GTM strategy while managing the project timeline and creative development of team goals.
Responsibilities
- Assist in development and lead execution of K2 Snowboarding’s global go-to-market strategies seasonally for all product categories.
- Create advertising plan and strategy, including creative and schedule for all advertising programs.
- Develop and manage web/online strategy, including site launches, maintenance, ongoing online campaigns, etc.
- Strategize and coordinate annual marketing/promo calendar (including media buy, product launch, online and all related campaigns)
- Assist in the development all marketing collateral programs, including in-store and advertising materials to market.
- Spearhead all events, promotional planning, and communication.
- Order and manage all products necessary for events, trade shows, promotions, public relations.
- Support global sales group with development and production of sales collateral materials, including but not limited to: catalog, sell in/out tools, POP, etc.
- Identify and fulfill all retail marketing and promotional requests.
- Create regional events and promotions (retail or otherwise).
- Manage public relations efforts, including but not limited to: press releases, product tests, product reviews, editor relations, product pitches.
- Development of all brand creative and promotional needs.
Required Qualifications
- Strong understanding of the snowboard industry, market and lifestyle.
- Ability to snowboard competently in all conditions.
- Ability to travel extensively sometimes internationally to any country that has snow.
- Work history in snowboard and/or related sports industries.
- Excellent work ethic and enthusiasm.
- Ability to organize multiple tasks and manage projects.
- Advanced computer skills including Microsoft Outlook, Powerpoint, Word, Excel, and Adobe products.
- Understanding of Ecommerce marketing and sales strategies.
- Photography skills.
- Video/editing knowledge and experience
Preferred Qualifications
- Ability to work with and co-ordinate a diverse group of people (team riders, sales reps, accountants, shop staff, general snowboard customers).
- Self-directed and motivated.
Physical Requirements
- Ability to sit in front of computer for long periods of time
- May be required to lift 15-50 pounds occasionally
- Ability to snowboard competently in all conditions
This is a SALARY position with Elevate Outdoor Collective. The pay range for this role is $70,000 - 80,000 annually.
Additional Details
Full-Time employees at Elevate Outdoor Collective are also eligible for the below benefits:
- Medical/Dental/Vision insurance first of the month following 30 days of employment
- 401k Employer % Match
- 10 paid Holidays
- Accrued sick and paid time off
- Access to our EAP (Employee Assistance Program)
- Tuition Reimbursement Program
Elevate Outdoor Collective and its subsidiaries is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics. View the EEO is the Law poster here http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.
