Position: Social Media Coordinator
Location: Catalina Island Marine Institute, Catalina Sea Camp
Work Year: Summer Only
Responsible to: Social Media Manager
Revised: October 2020
Summary of Position:
The Social Media Coordinator is responsible for bringing marine sciences and outdoor adventure concepts to life online through experiential education. The coordinator is also responsible for building the CIMI and Catalina Sea Camp brands online, increasing online traffic to the website and increasing camp registrations.
Specific Responsibilities (Examples of Duties):
- Working with Guided Discoveries Social Media Manager
- Brainstorming, and creating weekly content as assigned by Social Media Manager
- Meeting once weekly with social media team
- Content gathering, creation and delegation
- Working understanding and proficiency with:
- iPhoto/Aperture
- iMovie – for video editing
- Posting on Facebook, Twitter, Google+, Instagram, YouTube, Later
- Photography – Taking quality photographs of campers having fun to be used as detailed below.
- Social Media – Helping create fun/educational videos to be used by our social media team
- Coordination – Communicate with staff to get a variety of instructors in pieces
- Posting – Strong written and oral communication skills for posting content online
- Work independently on site to:
- Complete 3 content pieces per week
- Content pieces in Video, Blog and Photos
- Capture raw footage on 5 different activities per week
- Post – Follow Social Media Calendar for daily posting
- Preplan – Schedule postings for several weeks in advance
- Engage – Continue communication/dialog with individuals or organizations online and start dialog online
- Be flexible – Social Media and World Events are constantly changing and therefore posting may change or have to be modified to accommodate those changes
- Other duties as assigned by Social Media Manager