Marketing Production Manager
Job Details
Remote - All 50 states - , MN
Full Time
4 Year Degree
$50,000.00 - $57,000.00 Salary/year
Marketing

Position Summary:

Work with Marketing Director and internal groups to execute annual advertising and marketing campaigns. Provide targeted, persuasive copy which achieves campaign goals. Collaborate with vendors, co-workers and internal clients to drive projects to completion in a timely and effective manner. Develop and maintain marketing systems and processes to facilitate projects and manage timelines.

Duties and Responsibilities:

Copywriting and Creative:

  • Drafts and edits a wide range of marketing communications across multiple platforms, including print and online, social media, advertising copy, e-mail blasts, event brochures and related pieces
  • Works with design team to generate professional final documents which meet brand standards and achieve marketing and company goals
  • Serves as copywriter, editor, and internal consultant for developed materials, maintaining and continually improving corporate messaging, brand and voice
  • Makes content recommendations based on business and user needs
  • Maintains awareness of customer, competitive, and industry trends in style, voice and messaging
  • Collaborates with members of the Marketing team to maintain the overall look, feel, and branding of our organization

Marketing Support & Production

  • Assists the Marketing Director and Design team with formulation of strategic marketing plans and initiatives and executes assigned elements of those plans, including but not limited to print, online, social media, e-mail and other collateral
  • Helps establish long-term goals for targeting and reaching new markets
  • Develops and maintains systems and databases to facilitate projects from inception to completion, specifically focusing on accomplishing set goals, and managing timelines and budgets where required
  • Under direction of the Marketing Director, oversees multiple projects with varying timelines and ensures their timely execution
  • Monitors and analyzes the effectiveness of all projects
  • Serves as a point person of email deployment system
  • Gather data and submit audience requests forms, serve as point person for any audience requests
  • Manage email calendar and audience development for emails outside of marketing
  • Uses Excel to makes custom lists for Member Renewal emails
  • Creating, testing and deploy monthly digital publication emails
  • Maintain and update ads in various locations
  • Maintain ATA social media

Qualifications/Competencies:

  • 2+ years’ experience in marketing or advertising writing-intensive role with a solid background in writing and editing clear, lively and inspiring copy for a variety of destinations, preferably in a business-to-business setting.
  • Self-starter, highly organized, and able to work well at all levels of the organization to build relationships and influence others
  • Well-defined proofreading skills
  • Must be reliable and detail-oriented
  • Must possess excellent marketing communication, writing and proofreading skills
  • Must be able to work in a professional, fast-paced and team-oriented work environment
  • Calm, professional and customer-friendly in stressful situations
  • Excellent judgment, interpersonal skills and discretion
  • Must be able to communicate with a wide variety of individuals. Must be able to understand directions, communicate, and respond to inquiry in various forms and various levels of marketing expertise.
  • Ability to multi-task and prioritize
  • Strong attention to details, deadlines, documentation and project timelines
  • Bachelor's degree preferred in marketing, communications or related field
  • Experience designing and executing effective social media campaigns
  • Excellent organization, time management, and communication skills
  • Familiarity with e-mail blast programs (Real Magnet experience strongly preferred)
  • Direct mail experience a plus
  • SEO/analytic experience a plus
  • Basic understanding of html coding and an eye for layout a plus
  • Experience with Adobe Acrobat preferred
  • Must be able to move about building and within/between workstations, sit for long periods of time and be able to lift 25-50 lbs.
  • Eligible for full-time remote with professional home workspace available.
  • Must reside within continental United States
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