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Hobby Strategy Manager

Job Details

Lino Lakes Office - Lino Lakes, MN
Full Time



Who We Are  

Asmodee is an entertainment leader specialized in board games. We’re a global team committed to bringing people together through great games and amazing stories. We strive to be an employer of choice by creating endless opportunities, promoting a supportive and inclusive culture, and rewarding success.  

We believe in passion. We stimulate creativity. We emphasize team play. We exhibit caring. We demonstrate integrity. We are boldly daring. By joining our team, you will be empowered to engage in meaningful, innovative and unforgettable work and to give back to our communities!  


What You'll Do

The Hobby Strategy Manager is the resident expert on TCGs, RPGs, Accessories, and Miniatures within the Inside Sales/Hobby Team and is responsible for developing strategies and achieving sales targets for the specified product categories. The Hobby Strategy Manager will coordinate with the Hobby Sales Team, Vendor Relations Team, Marketing Team, and our retail partners to maximize sales productivity. This role will lead, develop, and own the Hobby Team Training Program with the Senior Sales Director.  This pivotal role will have global exposure to Asmodee’s sister Route to Market teams to collaborate, design, and implement “best in class” selling strategies. Industry knowledge is highly desired and required for this role. 


Essential Functions 

  • Sales Planning & Strategy: Develop comprehensive sales strategies that align with company objectives, focusing on our core play types: trading card games, miniatures, role-playing games, and accessories. 
  • Goal Setting & Achievement: Collaborate with sales team leadership to set realistic sales targets and devise effective plans and initiatives to meet or exceed these goals within the specified timeline. 
  • Sales Productivity Enhancement: Implement tools, processes, and practices to boost sales team efficiency and effectiveness and ensure optimal productivity levels. 
  • Collaboration & Integration: Work closely with marketing and vendor relations departments and studios to fully integrate sales strategies with marketing campaigns and product launches, facilitating a seamless retailer experience. 
  • Market Analysis & Trends: Continuously monitor industry trends and market dynamics specific to our play types, adjusting sales strategies accordingly to maintain competitive advantage. 
  • Training & Development: Provide ongoing training and support to the sales team, ensuring they are well-versed in product knowledge and equipped with effective sales techniques. 
  • Reporting & Analytics: Analyze sales performance data regularly, providing detailed reports to senior management and using insights to refine and optimize sales strategies. 
  • Retailer Relationships: Establish and maintain strong relationships with key retailers and sub-distributors, understand their needs, and ensure they fully engage with our product lines. 

What Makes You Successful


  • Four years proven experience creating successful sales and market activation strategies. 
  • Industry experience: TCGs, Miniatures and RPGs  
  • Bachelor’s degree in business management, sales or related field. 
  • Experience using Microsoft Suite and PowerBI, CRMs (Salesforce, Pipedrive) 
  • Ability to take critical sales data and strategy and translate that information into presentations that are relevant and insightful for the intended audience.  



  • Excellent verbal and written communication skills.  
  • Exceptional organizational skills and attention to detail.  
  • Ability to collaborate successfully with other individuals in a high energy, team-oriented environment. 
  • Acute problem-solving skills. 
  • Ability to conduct independent research and explain diverse product lines with ease. Adapts presentation content based on the audience. 
  • Frequent travel within the US (up to 25%) 


What You’ll Be a Part Of  

At Asmodee, we believe that great games and amazing stories have the power to bring people together. Strong communities are formed around the game table through the entertainment of game play. Shared play sparks discussions, fosters imagination and creates memories. As a leader of our industry, we have the responsibility to help these communities thrive. Asmodee exists to bring people together in a sustainable and positive way for individuals, communities and our planet.  


What To Expect From Us  

  • 22 Days of PTO Annually  
  • 10 Paid Holidays  
  • Medical, Dental, Vision & Life Insurance  
  • Competitive 401K Match  
  • Paid Parental Leave  
  • 2 Paid Volunteer Days Off  
  • Flexible & Hybrid Schedules  
  • Extensive Game Discounts  
  • $250 Annually in Game Bucks  
  • Career Growth & Development  
  • Mental Health Programs  
  • Virtual Healthcare Options  
  • Employee Assistance Program  
  • Employee Referral Program  


Our Commitment  

Asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.  

We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.