This position can sit in Houston, TX or Austin, TX
Suvida Healthcare is a neighborhood-centric, multidisciplinary primary care program built to address the physical, behavioral, social, and cultural needs of the underserved Medicare-eligible Hispanic population. Multigenerational in design, Suvidas differentiated approach will enable us to deliver on the quadruple aim, improving health outcomes as well as consumer and employee experience while lowering total cost of care. Suvida will thoughtfully cultivate an empathetic and service-centric environment, positioning us not only as a best-in class health care provider, but also as the provider of choice for our patients, their families, and the community at large.
Our Purpose
We are an empowered primary care team creating health equity through an exceptional clinical and consumer experience that improves the quality of life for the people, families, and the neighborhoods we serve.
Our Vision
To improve the quality of life for underserved people and those that care for them in neighborhoods across America.
Summary
The Marketing & Events Manager reports to the SVP, Growth and is responsible for developing, coordinating and executing onsite and external Suvida community events for existing and new patients and their families. This person will also cultivate relationships and partner with key local community organizations and stakeholders that influence Medicare-eligible Hispanic adults. The Marketing & Events Manager will work closely with the center Neighborhood Engagement team and the SVP, Growth to execute Suvidas brand & marketing strategy at assigned center, as well as collaborate with key broker and broker partners to deliver co-branded campaigns and events. Essential responsibilities consist of but are not all inclusive:
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Plans, coordinates, and executes a variety of strategic, growth-oriented onsite and external events to engage both existing and potential patients and their families.
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Partners with Suvida Community Engagement Specialists and Director, Marketing & Growth, Houston to develop, implement and launch strategic and tactical field marketing plans that compliment and are consistent with, and supportive of, our aggressive growth agenda.
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Works with external partners (e.g. plans / payers, JVs, etc.) to develop and execute against co-branded campaigns and events.
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Effectively promotes community and neighborhood center events, primarily using grassroots techniques to maximize participation. Collaborates with the SVP, Growth and Neighborhood Engagement team to effectively promote large scale events.
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Conducts all activities in ways that are compliant with CMS and HIPAA governmental requirements.
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Prospective Patient Community Events (External & Onsite)
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In partnership with Neighborhood Engagement team, maintains relationships with and coordinates external events with key community partners, including local churches and other religious organizations, retail stores, restaurants, home health care agencies, payers, senior focused nonprofit organizations, individual influencers, to drive existing member engagement and net new patient acquisition.
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Partners with teams at specific centers to organize and execute onsite growth-oriented events, such as Open Houses, Meet the Doctor lunches, etc.
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Collaborates with Neighborhood Engagement team to include payer and broker partners in event coordination and execution. Strengthens existing strategic alliances and contributes to the development of new ones in the market.
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Manages vendors as related to event planning and negotiating contracts with venues where events are taking place.
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Generates new member leads for the Neighborhood Engagement team and tracks event success metrics. Achieves ROI measures consistently in documented members acquired.
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Educates community partners on talking points and/or speeches to inform target audiences of the benefits of the Suvida comprehensive care model.
