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Director of Student Recruitment

Job Details

New Gloucester - New Gloucester, ME
4 Year Degree
Up to 50%
Technical Institute


About Unity:
At Unity Environmental University we are on a mission to make environmental education accessible and affordable to all. Our unique model combines a functional hierarchy and project-based structure through our four Sustainable Education Business Units (SEBUs) to promote collaboration and innovation (Distance Education, Sustainable Ventures, Hybrid Learning and the Technical Institute for Environmental Professions). We prioritize our students' needs above all else, offering a variety of modalities, including hybrid, in-person, hyflex, and online. Our innovative and inclusive culture prepares students to tackle real-world challenges and cultivate the next generation of environmental professionals and leaders who can make a positive impact on our world.


Our Mission:
We are dedicated to delivering quality education and experiences that produce outstanding environmentally competent professionals and inspire individuals from all walks of life to steward sustainable ecosystems.


About the Technical Institute for Environmental Professions:
The Technical Institute of Environmental Professions (TIEP) at Unity Environmental University provides an efficient and cost-effective path to the workforce for those seeking their first job, career changers, and individuals looking to enhance their skills. TIEP was established to bridge the skills gap in the job market by offering affordable associate degrees and certificate programs. With short, 1 to 2-credit courses available in two-week terms throughout the year, students can easily manage their schedule and pace their learning. This flexible approach allows them to start and stop as needed while pursuing their goals.


The Opportunity:
The Director of Student Recruitment for the Technical Institute for Environmental Professions (TIEP) is responsible for the development and management of recruitment strategies and outreach including developing lead generation, managing new enrollment processes from prospect to admitted and onboarding new learners through the enrolled stage. The Director will be responsible for data collection, reporting and analysis to inform recruitment efforts and goals. This position is responsible for all aspects of the recruitment to matriculation cycle, as well as managing the departmental budget/expenses and assisting the Vice President of the Technical Institution for Environmental Professions (VP for TIEP) in preparation of overall TIEP goals and revenue. In addition, the Director of Student Recruitment is responsible for supervising Recruiters, ensuring that the team meet term and yearly goals, training as well as providing professional development for Recruiters. Within the framework of functional leadership, this position will work closely with the TIEP Team and Enterprise Leadership to identify and research new revenue streams, market academic programs, lead all TIEP recruitment efforts, and develop and enhance external partnerships to grow and sustain key TIEP initiatives. This position is responsible for ensuring that the recruitment and admissions process is accessible, consistent, innovative and supportive of all audiences.


Day to day responsibilities:

  • Manage the proactive and holistic learner contact and conversion throughout lead generation, inquiry, application and associated processes using the Customer Relationship Management (CRM) and information system databases to generate the revenue necessary for the long-term stability of TIEP. Provide leadership for the recruitment of learners for the Technical Institute of Environmental Professions.
  • Responsible for direction and supervision of the Recruiters to provide learner recruitment services including lead generation, lead nurturing, communication flow, unofficial transcript evaluation, and creating a seamless handoff to Career Coaches after matriculation.
  • Mentor, and train all Recruiters, monitor their learner interactions for maximum learner support, and ensure appropriate trainings, continuous improvement, and professional development.
  • Responsible for overseeing all Recruitment lead conversions and ensure individuals meet their recruitment goals as well as proper follow up on all learner inquiries.
  • Implement and establish new strategies, programs, and processes as necessary for the effective recruitment of learners.
  • Ensure a culture of superior customer service through example, encouragement and direction to staff.
  • Collaborate with Marketing to develop, implement, monitor, and evaluate a marketing plan to include all TIEP Learning initiatives.
  • Meet regularly with marketing to create and implement aggressive outreach strategy, drip campaigns, and application materials for all TIEP programs.
  • Serve as the content manager for specific web pages as assigned.
  • Act as point of escalation for problems between SEBU and Enterprise services and work directly with VP on critical areas of conflict.
  • Manage departmental budget and assist the VP by providing data necessary to develop the overall TIEP budget.
  • Maintain appropriate records and submit timely reports on all recruitment activities as needed to the VP.
  • Act as point of escalation for problems between SEBU and Enterprise services and work directly with VP on critical areas of conflict.
  • Provide liaison between the Institution and the administration for partner institutions (for example: military education centers, high schools, adult education centers, corporations), as assigned. Build and maintain necessary relationships with prospective learners and other influencers.
  • Plan, organize and participate in recruitment events and travel. Providing leadership at events and meetings where a relationship has not yet been established
  • Develop and implement operational policies, procedures and standards for quality assurance.
  • Act as sponsor for project improvements within the team and ensure new policies and procedures are implemented.
  • Initiate and respond toprospects and leads by appropriate means such as but not limited to; in-person, telephone, email, text, letter, video, and social media.
  • Plan, organize and present at meetings and events both on and off campus to both individuals and groups, including.
  • Present the institution in a favorable light to individuals, groups, businesses, and the community orally, in writing, in-person and electronically.
  • In partnership with Marketing create, develop and coordinate general recruitment and program-specific collateral and recruitment strategies through onboarding.
  • Prepare statistical and narrative reports to evaluate the effectiveness of recruitment strategies.
  • Problem-solve and support learners through the recruitment process.
  • Review learner applications and appeals for admission decisions for designated programs based on agreed upon parameters.
  • Pro-actively communicate challenges, successes and failures with leadership.
  • Other duties as assigned.


Do you have the skills?

  • Bachelors degree required, Masters preferred.
  • Three to five years of recruitment in higher education or admissions experience or equivalent, preferably at a two-year institution or for non-traditional learner populations. Preferred experience recruiting for non-standard terms and tuition-driven institutions.
  • Work collaboratively in a diverse, inclusive, and learner-centered environment.
  • High degree of commitment to customer service and student success.
  • Ability to work in a fast-paced environment and has the flexibility to handle a variety of duties and projects throughout the day as well as throughout the year.
  • Exemplary sales and customer service skills.
  • Strong public speaking and written communication skills as well as strong interpersonal skills.
  • Strong organizational, analytical and time management skills with excellent attention to detail.
  • Proficient in Microsoft Office, Outlook, presentation software, and social media platforms required; experience using a Customer Relationship Management (CRM) system such as Salesforce CRM a plus.
  • Proficient with social media utilization for professional purposes.
  • The ability to work as a member of a team and the confidence to work independently.
  • Ability to function effectively within a matrix organizational structure, maintaining open lines of professional communication.
  • Strong strategic, creative, analytical, and organizational skills.
  • Travel required as needed, must have a valid drivers license and complete a successful RMV check.


Are you contemplating the job but uncertain if you should apply? We encourage you to reach out to us regardless. At our company, we acknowledge that not everyone begins their professional journey with equal advantages, opportunities, or privileges. Therefore, we value your unique skills and experiences. Take a chance and submit your application; you may be precisely the individual we're searching for!


Location: Pineland Farms, New Gloucester, Maine
Just a half hour from Portland, Unity Environmental University Headquarters, Unity Environmental University Distance Education, The Technical School for Environmental Professions, and the School of Environmental Business & Sustainable Ventures are based at the Pineland Farms campus. The facilities are within easy access to one of the fastest-growing cities for startups in the country.


Work Schedule:
Work hours are specific to the requirements of this position and can include days, evenings, and weekends. Working extended hours required as needed. Must be flexible and cooperative in fulfilling responsibilities and meeting the Institution’s needs. Although Unity Environmental University employees are generally scheduled to work at their specifically assigned locations, there are times when travel is necessary and employees are required from time to time to attend events, meetings or work temporary assignments at any Unity Environmental University location.


Physical Demands:
While performing the duties of this job, it is regularly required to sit and talk or hear. The employee is occasionally required to stand or walk. The employee must occasionally lift and/or move up to 25 lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The use of either hand for repetitive movements such as grasping, grasping and turning, and fine manipulation is required as is the ability to use the telephone for internal and external communications.


Company Perks:
Unity Environmental University offers a comprehensive and competitive compensation and benefits package for its faculty and staff. Benefits for eligible employees include:

  • Paid holidays off
  • 4 weeks of PTO
  • Medical, Dental, and Vision Insurance
  • Short- and Long-term disability
  • Life Insurance
  • Flexible work benefit - ability to work from home
  • Retirement Plan with up to 8% match
  • Relocation Assistance