Digital Marketing Coordinator
Job Details
Detroit - Detroit, MI
Full Time

Alternatives For Girls

Job Description


Job Title:

Digital Marketing Coordinator




Fund Development

Pay Status:


Reports to:

Manager, Marketing & Communications

FLSA Status:



Job Summary:


The Digital Marketing Coordinator works with the Marketing & Communications Manager to develop and execute the marketing and communications goals of the organization. The most successful candidate in this position will be adept at communicating AFGs impact to a wide variety of audiences via digital platforms including social media, newsletter, and website.


Key Responsibilities:


  • Support the organization's initiatives by co-leading the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
  • Plan and execute product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
  • Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice
  • Co-lead the development and management of content and social media marketing programs, including blogs, newsletters, collateral and public relations efforts
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
  • Conduct market research and identify trends
  • Perform other duties as assigned.


Demonstrated Abilities:


  • Must have strong organizational and project management skills, as well as attention to detail
  • Excellent communication skills, as well as outstanding copywriting and proofreading skills
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
  • Must be a self-starter, able to move projects forward, prioritize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity
  • Must be knowledgeable using platforms such as Canva, Buffer, Constant Contact, Adobe Creative Suite, and WordPress


Acquired Knowledge:


  • Bachelor's degree in marketing, communications, or a related field.
  • A minimum of 2 years of experience in a similar role.
  • Prior nonprofit experience is a plus.


Pay starts at $20/hour and will be commensurate with an individuals experience



Alternative For Girls is an Equal Opportunity Employer

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable a disabled individual to perform the essential functions.