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Social Media Manager

Job Details

1st Shift - West Palm Beach, FL
Full Time
$55,000.00 - $55,000.00 Salary


Position Title:

Social Media Manager

Full Time/ Exempt

Reports to:

Director of Communications




August, 2023

Job Purpose

The Norton Museum is seeking a proven Social Media Manager. The ideal applicant is a natural storyteller with a keen interest in the intersection of popular culture and marketing and understands the timely use of hashtags / keywords and channel-specific tactics and messaging to reach unique audiences. This hands-on role requires an individual who can think holistically about social media as an integral part of a larger Communications and Marketing strategy. Secondary responsibility (up to 25%) includes some basic email marketing.

Responsibilities include, but are not limited to:

  • Lead the development of a cohesive social media strategy, including the creation of channel-specific messaging and supporting campaigns
  • Create original short form video (i.e.: TikTok, Reels) as part of an overall strategy designed to improve brand awareness and drive attendance to the Museum, special exhibitions, and community events
  • Define social media goals and KPIs per channel, reviewing and reporting on analytics
  • Develop and manage all social media calendars
  • Identify compelling content, creating a diverse mix of informative and culturally relevant stories to inform, engage, inspire, and entertain our target audiences
  • Identify new / emerging opportunities to maximize the Museum’s online presence
  • Work closely with Director of Creative Services and Videographer to reaffirm the visual identity and brand; collaborate with other Communications team members
  • Maintain the brand and voice of a world-class cultural institution through a variety of online channels
  • Support the Director of Communications with any ad-hoc marketing and communications tasks



  • BA degree in related field
  • 3-5 years of dedicated social media experience, preferably working with a non-profit and/or museum
  • Proven track record of utilizing and developing a presence on all current and emerging social media platforms including TikTok, Instagram, Facebook etc., along with the enthusiasm to explore and leverage new trends
  • Skilled using video and social media tools and photo editing software; basic HTML coding
  • Experience measuring website performance and digital channels; monitoring audience feedback
  • Some knowledge of email marketing and ability to create, send and report on basic campaigns
  • Ability to meet deadlines, respond quickly and capitalize on short-term cultural trends
  • Availability to work occasional nights and/or weekends for special events

Physical Requirements

  • The person in this position must be able move about inside and outside the office; to frequently communicate with managers and employees, ability to access and operate computer and other office equipment; and ability to lift, move or carry up to ten (10) pounds.

Note: Nothing in this job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.