Social Media Manager

The Norton Museum is seeking a proven Social Media Manager. The ideal applicant is a natural storyteller with a keen interest in the intersection of popular culture and marketing and understands the timely use of hashtags / keywords and channel-specific tactics and messaging to reach unique audiences. This hands-on role requires an individual who can think holistically about social media as an integral part of a larger Communications and Marketing strategy. Secondary responsibility (up to 25%) includes some basic email marketing.

Responsibilities include, but are not limited to:

• Lead the development of a cohesive social media strategy, including the creation of channel-specific messaging and supporting campaigns
• Create original short form video (i.e.: TikTok, Reels) as part of an overall strategy designed to improve brand awareness and drive attendance to the Museum, special exhibitions, and community events
• Define social media goals and KPIs per channel, reviewing and reporting on analytics
• Develop and manage all social media calendars
• Identify compelling content, creating a diverse mix of informative and culturally relevant stories to inform, engage, inspire, and entertain our target audiences
• Identify new / emerging opportunities to maximize the Museum’s online presence
• Work closely with Director of Creative Services and Videographer to reaffirm the visual identity and brand; collaborate with other Communications team members
• Maintain the brand and voice of a world-class cultural institution through a variety of online channels
• Support the Director of Communications with any ad-hoc marketing and communications tasks

Qualifications

• BA degree in related field
• 3-5 years of dedicated social media experience, preferably working with a non-profit and/or museum
• Proven track record of utilizing and developing a presence on all current and emerging social media platforms including TikTok, Instagram, Facebook etc., along with the enthusiasm to explore and leverage new trends
• Skilled using video and social media tools and photo editing software; basic HTML coding
• Experience measuring website performance and digital channels; monitoring audience feedback
• Some knowledge of email marketing and ability to create, send and report on basic campaigns
• Ability to meet deadlines, respond quickly and capitalize on short-term cultural trends
• Availability to work occasional nights and/or weekends for special events

• The person in this position must be able move about inside and outside the office; to frequently communicate with managers and employees, ability to access and operate computer and other office equipment; and ability to lift, move or carry up to ten (10) pounds.

Note: Nothing in this job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.