MARKETING DIRECTOR, RETAIL
Job Details
12500 FAIR LAKES CIRCLE; SUITE 400 - FAIRFAX, VA

Peterson Companies:

As one of the regions largest privately-owned real estate developers, Peterson Companies has been consistently delivering some of the areas most exciting destinations for more than 50 years. With a portfolio that includes National Harbor, Downtown Silver Spring, Fair Lakes, and Fairfax Corner, we continually strive to enhance the local community. We develop vibrant properties, and entire neighborhoods, that bring people together.

 

GENERAL:

Under the direction of the Vice President, Marketing, the Marketing Director, Retail is responsible for developing, managing and implementing the B2C marketing and communications strategy for a designated group of retail properties in order to achieve key business objectives and ensure consistent brand messaging.

 

RESPONSIBILITIES:

  • Leverage market research, consumer insights and big data to identify core consumer targets.
  • Design and execute strategic marketing programs and events that drive consumer visits and sales.
  • Ensure brand standards are maintained across all marketing channels
  • Develop digital and social media strategy to ensure property websites and social media channels have engaging and relevant content and deliver a quality user experience.
  • Direct agency resources to create and deploy targeted digital advertising campaigns, analyze performance results and modify as necessary.
  • Monitor financials to ensure budget targets are achieved.
  • Generate alternative revenue through sponsorships, brand activations, special events and venue rentals.
  • Lead defined departmental special projects.
  • Lead Crisis Communications efforts and media response.
  • Other Duties as assigned

 

QUALIFICATIONS:

  • Bachelors degree in Marketing or Communications.
  • 5+ year track record of success in marketing/communications.
  • A history of developing consumer marketing plans, campaigns and events.
  • Strong interpersonal skills and reputation for excellent internal and external customer service.
  • Demonstrated knowledge of Microsoft Office, Adobe programs and other content management platforms.
  • Excellent written/verbal communication and strong presentation skills.
  • Ability to travel to field locations as necessary.
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