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Sr. Designer/Principal Designer

Job Details

Corporate - Boca Raton, FL


Basic Fun! is a dynamic global designer and marketer of classic and innovative children’s entertainment products. The Company’s iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence on-line, in store and in family entertainment venues. The Company is proud to have valued licensing partnerships to include Hasbro, Disney, Mattel, Nintendo, Netflix, Coca Cola, Universal, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears, Tonka, Lite Brite, K’nex, Lincoln Logs, Tinker Toys, Playhut, Uncle Milton, Fisher Price Classics, Mash’emsand Littlest Pet Shop. Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play.

Position Overview:

This role is 50% prelim and 50% development. Manages projects from concept through production. Generates innovative new concept designs and illustrations for presentations and approval. Creates individually and collaboratively with innovation management, internal/external partners, and the Hong Kong office to develop a fully functional 3D model. Works closely with management on new brand initiatives and collaborate on creative strategy for key brands and individual items.


Responsibilities include but not limited to:

  • Partner with the SVP of Creative Innovations to deliver new product concepts.
  • Strong knowledge of trends and the competitive environment.
  • Excellent problem-solving skills, able to work well independently, and adapt to change.
  • Maintains a high level of quality, attention to details, and time management.
  • Collaborate with production team to ensure integrity of design in final deliverables.
  • Effectively communicates with Licensors to obtain timely approvals.
  • Assist in developing support materials for presentations and trade shows.
  • Collaborate with Marketing, Creative Services, and HK Engineering teams in product development and the milestones approval process.
  • Maintain knowledge of new technologies within your area of expertise.
  • Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
    We believe strongly in the philosophy that we are Better Together and that the collaboration and teamwork of being with each other in the office supports our culture the best. For this reason, we work in the office Monday through Thursday. We have chosen Friday as our weekly remote workday as we believe it to be the day that is most beneficial and effective for Basic Fun! and our employees.

Skills, knowledge, and abilities:

  • Proven track record in Girls Toys delivering innovative products.
  • Heightened illustration and technical abilities to create assets in 2D and 3D.
  • Advanced knowledge of Photoshop, Illustrator, PowerPoint, CAD/Z-Brush or equivalent.
  • A strong sense of color, design trends and aesthetics.
  • Able to work in a fast pace, entrepreneurial work environment.
  • 5-10+ years in the Toy Design industry preferred.
  • BFA in Product Design, Toy Design, Graphic Design, Illustration or related experience.


  1. We Love Delivering WOW!
  2. Act with Integrity and Do the Right Thing.
  3. Inspire Passion for Creativity and Innovation.
  4. Be Disciplined to Create Lasting Impact.
  5. Play, Have Fun and Laugh Together.
  6. Embrace Humility.
  7. Pursue Growth and Learning.
  8. Hustle and Act with a Sense of Urgency.
  9. Commit to Excellence.
  10. Gratitude Keeps Us Grounded.