Digital Marketing Specialist

Summary

The Digital Marketing Specialist supports and enhances all AVB digital initiatives. This role involves developing, implementing, and managing digital marketing campaigns to drive engagement, generate leads, and optimize performance. To perform this job successfully, an individual must be able to perform independently each essential duty. The responsibilities listed below are representative of the knowledge, skill and/or ability required.

Primary Areas of Responsibility

• Digital Campaign Strategy & Execution
• Content & User Experience
• Content Development
• Social Media
• Email Marketing/Opt-Out Coordination
• Data Analytics & Reporting
• Marketing Automation Management
• Cross Departmental Collaboration
• eCommerce Employee Clothing Site Coordination
• Digital Compliance
• Media/Press Release Creation
• Brand Awareness & Consistency
• Marketing Vendor Coordination
• Community Reinvestment Act (CRA) Marketing Initiatives & Tracking
• Premium Inventory Management
• Bank Networking, Community Outreach/Programs & Employee Engagement Coordination
• On-Hold Telephone Promotional Messaging
• Lobby/Building/Pole Digital Programming

Secondary Responsibilities

• Website Management & Optimization
• SEO, SEM & Performance Optimization
• Committee & Task Force Membership, as assigned
• Departmental Audit and Exam Preparation
• Other responsibilities, as assigned

Minimum Requirements

• Bachelor’s degree in marketing, communications, or a related field
• At least two years of experience in digital marketing or a related role
• Creative mindset with an ability to think strategically and collaborate across lines of business
• Strong written and verbal communication skills
• Project management skills
   

Physical Requirements

Time spent standing: 50%

Lift (weight): 10-50 pounds                                   

Frequency: Periodically

Other: Ability to see details at a close range. Ability to hear and speak clearly. Ability to drive to branch banks, potential customers and vendors, as necessary. Ability to efficiently process data, discern patterns, and recognize inconsistencies in information.

AVB Bank is an Equal Opportunity Employer.