Title: Account Manager

Reports To: Director, Account Management

Department: EMS Account Management

Location: Lenexa, KS / Remote

Position Summary

EducationDynamics is the industry leader in helping colleges and universities find the highest quality student prospects to achieve their enrollments goals. As the trusted partner to more than 900 higher educational institutions, EducationDynamics has earned a reputation for providing the resources and expertise required to meet today’s recruitment challenges, delivering inquiry generation and agency level admissions, marketing, retention, and technology solutions to universities across the country.

 The Account Manager is responsible for developing, managing, executing and analyzing marketing campaigns affiliate management, digital media, creative, email marketing, web site development and social media with a focus on driving lead generation while working with internal teams. You will be the primary point of contact for our university partners.

The Account Manager’s priority will be affiliate management for the University Partner(s), including but not limited to strategy across vendor network and management of KPIs. The Account Manager will work with a team of buying experts to ensure that campaign performance meets and exceeds partner expectations.

 The Account Manager will be evaluated on their ability to retain and grow client business while being accountable for hitting inquiry forecasts, adjusting marketing plans to meet enrollment forecasts, meeting deadlines and deliverables to partners while successfully managing multiple projects and deadlines for people you do not directly supervise.

Responsibilities

• Deep understanding of the partner
• Target student
• Competitors
• Definition of success
• Market knowledge
• Vision and goals of client
• Value prop/differentiation of client
• Their goals and objectives
• Manage and oversee execution of client deliverables
• Ensure client performance expectations are met
• Take a channel agnostic, client centric approach
• Review performance metrics
• Responsible for pacing and forecasting for partner and internal teams
• Responsible for budget allocations
• Set and update performance expectations for internal teams
• Review creative and project status plans and escalate issues as necessary
• Develop and monitor testing plans
• Facilitate meetings with internal resources working on partner school
• Communicate strategy and direction for partner school to internal resources
• Guard against complacency and be the main driver of improvement

Education

Bachelor’s degree in Marketing, Advertising, or related field of study a plus

Required Skills & Experience

• Agency experience in digital performance marketing as a buying specialist or account manager, or digital performance marketing experience for a brand(s) (client side)
• An understanding of the Higher Education and Post-Secondary Education sector, plus but not required
• Proficient with Microsoft Office, CRM a plus
• Excellent written and communication skills

Preferred Skills & Experience

A minimum of three years demonstrated experience in the following:

• Experience with performance marketing in Higher Education or related fields
• Successful account management showing retention, growth and profitability
• Proven ability to interpret data from multiple sources and translate into successful campaigns
• Strong presentation skills to both internal and external clients
• Media and integrated marketing savvy
• Manage budgets and expenses for both internal and external clients
• Demonstrated critical thinking skills, decision-making, and problem-solving skills and attention to detail
• Able to develop and manage to performance metrics

Special Requirements Specific to Job:

• Travel which varies month by month
• Able to develop and manage to performance metrics

EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.

EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.