DIGITAL MARKETING DIRECTOR

Seeking a Digital Marketing Director to join our dynamic communications team. This position reports to the Chief of Strategic Marketing and Communications.

About the department

The Communications Department handles internal and external communications and marketing for Thayer Academy, including online and print publications, social media, and media outreach. A central hub for the Academy’s messaging, the department interacts with and supports priorities from all constituencies on campus. You’ll be joining a team of extraordinarily collaborative, creative, detail-oriented, and down-to-earth colleagues who are dedicated to furthering Thayer Academy’s educational mission. 

Roles and responsibilities

• Working with department heads across campus, produce content representative of a range of campus programming for all digital media platforms.

• Manage the Thayer Academy website, regularly updating content and utilizing clearly organized, easy to navigate information hierarchies. Oversee annual site audit.

• Work with Finalsite, Thayer’s software provider, to manage SEO approach and troubleshoot technical issues. 

• Analyze website and social media metrics to help create high-impact editorial content that encourages interactivity. Develop and maintain a dashboard report.

• Use social media to inform, entertain, motivate, promote, build Thayer’s brand, and engage a variety of constituents.

• Serve as community manager for social media sites, responding to comments and queries in a timely fashion.

• Collaborate with the Directors of Admissions and Development to create a digital marketing plan for Thayer’s constituencies.

• Coordinate and produce Thayer email communications to parents, alumni, prospective families, etc.

• Create solicitations, digital marketing, and digital invitations for Thayer events.

• Work with various departments to maintain online constituent directories.

Qualifications

• Bachelor’s degree required

• 3-5 years experience in digital marketing

• Excellent communicator, collaborator, and creative thinker with the ability to use both data and intuition to inform decisions

• Extensive experience with website content management systems and email marketing software; familiarity with Finalsite’s CMS and proprietary email tool a plus

• Record of excellence in managing social media platforms (primarily Facebook, Instagram, Twitter, and LinkedIn)

• Experience gathering, interpreting, and acting on data analytics for websites and social media campaigns

• Facility with Adobe Photoshop, video editing software, and Google Workspace

• Demonstrated skill with capturing and editing photos and simple videos for social media; experience with livestreaming for social media stories a plus

• Ability to work well in a fast-paced environment with strong organizational, multitasking, and problem solving skills, all with a good sense of humor

• Experience working in educational settings preferred

• Commitment to working in and fostering an inclusive community

• The ability to effectively complete all required background checks

• Fully vaccinated and able to work on campus full-time