Creative Design Manager

Creative Design Manager | Full-Time; Remote

About Us!

Kooth is a fast-growing organization with a social purpose. After 20 years of successful services in the UK, we are rapidly expanding in the United States!

OUR MISSION: To provide welcoming and effective digital mental health support to students proactively.

Using the collective insight from nearly 1 million hours of professional intervention, we guide students to three areas of evidenced-based support: self-guided, community/peer interactions, and chat-based counseling provided by licensed Counselors. These areas of assistance are designed to match each individual student’s current needs, wants and goals as well as identify and refer to a higher level of care when needed.

If you are seeking a fun, professional culture, in a fast-growing company, look no further - Apply today!

Role Objective:  Develops and executes Soluna marketing initiatives, crafting and implementing design and marketing strategies to boost brand awareness and user engagement. Manages creative product portfolio, orchestrating successful multi-channel brand marketing campaigns, including digital media, to drive adoption and growth.

Main responsibilities: 

Plays a leadership role in design, creative assets:

• Leads marketing initiatives and design team through strategic design and development of best practices for delivering creative assets.
• Spearheads the creation of visually compelling marketing materials to enhance Soluna presence.
• Oversees the integration of design strategies in marketing campaigns to drive engagement and impact.

Manages SolunaApp.com landing page & marketing strategies:

• Oversees the management and maintenance of SolunaApp.com's landing page and overall website infrastructure.
• Ensures the website's creative and content is up-to-date and optimizes user downloads, experience and engagement.
• Coordinates future website requirements and updates to the DHCS SLA and improvements to align with marketing goals and enhance Soluna online presence.

Support project completion and team members:

• Exhibits leadership within the marketing team with a humble approach, prioritizing collaboration and effectiveness over personal ego.
• Drives projects to completion with a proactive, "get things done" attitude, ensuring timely and successful outcomes.
• Exhibits high emotional intelligence (EQ), fostering a supportive and understanding environment within the team.

Leads integrated marketing campaigns across a range of channels:

• Channel Selection to choose the appropriate mix of marketing channels. This will include digital channels like social media, email marketing, content marketing, and paid advertising, as well as traditional channels like print, television, radio, and direct mail.
• Requires consistent and cohesive messaging and content across all selected channels. This involves developing creative materials, ad copy, visuals, and other content assets that align with various campaign's message and objectives.
• Coordination and Implementation to  oversee the execution of the campaign across all chosen channels.

Reporting Monitoring and Analysis:

• Media budget allocation and weekly monitoring with marketing leadership team.
• Ongoing process of tracking marketing activities and campaigns to identify trends, anomalies, and areas that require attention. 
• Adapts plans and media to optimize how different touchpoints contribute to user adoption. 

Experience/Education:

• High degree of Proficiency in Design
• Experience working as a graphic designer, UI/UX designer, or in a similar role for several years. 
• Experience in creating a wide range of materials, such as digital graphics, print materials, and branding assets, is valuable.
• Expertise in marketing work processes to manage projects, workflows, and tasks. 
• Strong data analytics skills, including proficiency in building and optimizing media plans.
• Use of design best practices to champion visual identity.
• Skilled in scheduling and analytics tools to report and track performance.
• Understanding and implementation of high value marketing strategy targets and insights  
• Strategic marketing, Broad Business Knowledge.
• The compensation for this role will be between $90K - 100K annually.

Here are some of the exciting benefits you will receive as a team member at Kooth:

• Excellent Medical, Dental and Vision benefits
• Prescription drug coverage
• Generous paid time off
• 8 paid holidays plus two, half-day holidays (Christmas Eve and New Years Eve)
• 401(k) retirement plan

Kooth provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.