The Digital Product Manager is an education expert and tech enthusiast who combines their classroom knowledge with technology solutions to develop and implement new digital products and resources for the K–12 curriculum market.
Essential Duties / Responsibilities:
- Manage/Lead the development and planning for new digital products and for existing products that can benefit from an enhanced digital offering.
- Maintain up-to-date knowledge of educational trends, instructional practices, and district implementation best practices for digital curriculum.
- Perform competitor and market research to inform the product landscape and opportunities and highlight key differentiators in the products.
- Identify and synthesize the needs of teachers, students, and administrators to define products, features, and solutions which meet those needs and/or solve their problems.
- Work cross-functionally and collaboratively with designers, engineers, and other project stakeholders on concepts, design and development of new and existing EdTech products
- Design user-centric experiences (for students, teachers, and administrators) informed by market analysis, customer feedback, site metrics, and usability findings.
- Analyze and document user personas, epics, user stories, and other product specification artifacts.
- Lead the creation of conceptual diagrams, wireframes, visual mockups, click-throughs, prototypes, and final designs.
- Clearly communicate the details required to build the product as conceptualized, including writing user stories and acceptance criteria.
- Participate in quality assurance and acceptance testing processes by testing, logging bugs and advocating for the user.
- Conduct research such as classroom visits and focus groups in order to gain user feedback.
- Train and communicate with other departments on use and capabilities of digital product.
- Assist in troubleshooting of issues identified by other departments and customers.
- Collaborate cross-functionally to establish a process for feedback loops to inform future product evolution and improvement.