Marketing Analytics Strategist

Here's what our Marketing Analytics Strategist is up to on a daily basis:

DUTIES AND RESPONSIBILITIES

• Creating and maintaining data pipeline architecture
• Processing and optimizing data delivery between databases and Tableau
• Creating expansive reports in Tableau based on measurement strategy and business drivers and presenting results to key stakeholders
• Developing data collection best practices including UTM parameters, proxy data points and ad-naming protocols
• Monitoring and maintaining Tableau user group permissions and dashboard delivery for online portal
• Optimizing current dashboards and visualizations through continual improvements as needed
• Managing and working with SQL and Tableau vendors to help augment the team skill set and capacity
• Performing other related duties as assigned, including special projects
• Adhering to Koch Comm company values and contribute to a culture of professional standards

A good fit for the Marketing Analytics Strategist looks like this:

KNOWLEDGE, SKILLS AND ABILITIES

• Must be a strong presenter and communicator so that you can clearly articulate the story a report tells
• Must be highly accountable to clear and transparent data practices and meeting deadlines and commitments
• Strong attention to detail to ensure a high level of data integrity
• Ability to build and maintain relationships both internally with teammates, as well as externally with clients and vendors.
• Google Analytics certification completion within 90 days (if not already obtained)
• Tableau Specialist Desktop Certification within 90 days; Tableau Certified Associate Certification within six months; Tableau Certified Professional within one year
• Strong ability to display data design best practices through Tableau
• Strong analytical skills related to working with structured and unstructured datasets
• Strong project management and organizational skills
• Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases
• Experience in Snowflake, FiveTran and Google Tag Manager are a plus, but not required