ASSISTANT BRAND MANAGER

Overview:

A Brand Manager is someone who is passionate about organizing events, building a stronger & more diverse community at Sender One, and leading and empowering a team across multiple locations. A Brand Manager embodies the Sender One core values, is proactive, self-motivated, solution driven, and delivers outstanding customer experiences to guests, members, brand partners, sponsors and collaborators.

Responsibilities:

• Manage, train, and develop a team Brand Supervisors.  Motivating, inspiring, and fostering their skill development while providing guidance and support.
• Lead Brand Supervisor check-ins, monthly meetings, development plans, and dashboard metrics.      
• Develop and maintain programs that align with our company’s core values and purpose, specifically expanding on our Sender One Cares program;
• Connect, build, and maintain relationships with partners, vendors and non-profit organizations;
• Oversee gym level community events & meetups by setting clear expectations and working closely with gym Brand Supervisors;
• Plan, organize, and oversee large scale events from conception to event recap;
• Track and monitor event success through attendance, budget, and survey responses; 
• Maintain brand image & cohesion within the gyms, including ensuring promotional material and visual displays are up to date and well presented;
• Implement strategy, editing and posting of the Sender One blog, utilizing contributing authors;
• Implement strategy and execution of the Sender One social media account, as well as the gym social media accounts through the Brand Supervisors;
• Support the marketing department in organizing company wide sales events.

Profile:

• Passionate about climbing and the climbing community;
• Makes decisions in a timely manner; develops new and creative solutions;
• Productive in an individual and collaborative environment while thinking independently and creatively.- Comfortable with bringing new, relevant ideas to the team;
• Detail-oriented, exceptionally organized, and manages time and projects efficiently & effectively;
• Motivated and goal-oriented;
• Flexible and able to adapt to change;
• Positive attitude and encouraging to peers;
• Comfortable with working at a computer screen for a long duration of time;
• Ability to streamline and improve processes while troubleshooting;
• Ability to work in a fast-paced environment and functions at a high level in stressful situations;
• Strong interpersonal and communication skills - written and verbally;
• Receptive to feedback and respectful of others’ ideas;
• Exercises self-awareness and empathy;
• Lives and breathes our core values and purpose.

Industry Experience:

• Excellent customer facing experience and skills;
• Excellent copywriting skills with a relatable and friendly tone;
• Strong knowledge of the climbing industry;
• Proficiency in Google Suite – Gmail, Sheets, Docs, Drive, etc.;
• Proficiency in Rock Gym Pro (RGP);
• Understands key marketing and brand strategies;
• Knowledge of up to date digital marketing trends;
• Knowledge of social media platforms (Instagram, Facebook, YouTube, Tik Tok);
• Knowledge of Canva and Wordpress;
• Skills in photography and/or videography a plus;
• Adobe Creative Cloud experience a plus.

Time Commitment:

• Must be able to work 35 - 40 hours per work week
• Must be able to attend a weekly marketing meeting each week;
• Must be able to lead a weekly Brand Supervisor meeting each week;
• Must be available some weekends and weekday evenings for outreach and events;
• Must have reliable transportation and be willing to travel between gym locations.
• Starting Compensation: $25 / Hour 

Key Performance Indicator(s):

• Total Community Event Budget $
• Total Community connections
• Event NPS
• Social Media followers